At just 23 years old, Jimmy Donaldson, aka MrBeast on YouTube, grossed $54 million last year.
This sum is a record, never a YouTuber had managed to obtain this amount.
In 2020, 9-year-old YouTuber Ryan Kaji earned $29.5 million.
According to the
Forbes
media , MrBeast would thus surpass other entertainment stars like Billie Eilish, Angelina Jolie or even the Korean group BTS.
Before achieving this success, MrBeast launched his channel in 2012, at only 13 years old.
He films himself playing online video games like Minecraft or Call of Duty.
But the success is not there.
It was not until 2015 that it began to make itself known and 2016 for it to exceed 30,000 subscribers.
One of his videos goes viral, where he comments on the best intros on YouTube, with a bit of irony.
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He then chained viral videos with multiple challenges such as counting to 100,000 without interruption, taking him 44 hours.
He also films himself watching a clip of Jake Paul on a loop for 10 hours straight.
The latter is also the second highest paid YouTuber of 2021 with 45 million dollars.
With his different concepts, MrBeast reached one million subscribers in November 2017. He then changed register and produced videos where he offered a substantial sum of money to a stranger.
For example, in 2018, he gave $10,000 to a homeless man and proclaimed himself "
YouTube's biggest philanthropist
".
"
Unlimited Money
"
Thanks to its sponsors, it also organizes competitions for its community, with prizes of great value. Last November, it was inspired by the hit series
Squid Game
, which aired on Netflix. Based on the same principle, it involves 456 players in the famous children's games, of course in a non-lethal version. In total, the amount of winnings amounts to 456,000 dollars.
Today, each of his videos exceeds 40 million views and the young man has almost doubled his income in one year thanks to his partnerships but also with the monetization of his videos. "
Once you know how to make a video go viral, just shoot as many as you can
," he told
Bloomberg
last December, adding that it's "
virtually unlimited money
."
His income is far from stopping there since the YouTuber, who dreams of Elon Musk will accept dogecoins for certain Tesla products, crypto is climbing, launched a restaurant application in 2021, MrBeast Burger.
Its 90 million fans have the ability to order MrBeast-branded meals at 1,600 restaurants across the United States.
If he shares the profits with the establishments, he has already sold five million sandwiches, offered at around 10 dollars each.