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City is looking for a concept for commercial space

2022-01-24T09:45:19.336Z


City is looking for a concept for commercial space Created: 01/24/2022 10:33 am By: Ingrid Zeilinger The town hall in Fürstenfeldbruck. © Weber The city could use more income from trade tax if you look at the many planned projects. But who fits into the portfolio? Fürstenfeldbruck – Which sectors are important? And where is there still room to settle? A commercial space and retail concept sho


City is looking for a concept for commercial space

Created: 01/24/2022 10:33 am

By: Ingrid Zeilinger

The town hall in Fürstenfeldbruck.

© Weber

The city could use more income from trade tax if you look at the many planned projects.

But who fits into the portfolio?

Fürstenfeldbruck – Which sectors are important?

And where is there still room to settle?

A commercial space and retail concept should provide answers to these questions.

The citizens are also asked.

Some time ago, the city council decided on a commercial space concept.

Now the "CIMAberatung + Management GmbH" from Munich has been awarded the contract for the development.

The results are expected to provide expert advice on how to further develop trade policy, explains the city's conversion manager, Nadja Kripgans-Noisser.

Because there are enough interested tradespeople.

"But we don't have that much space anymore." It is therefore necessary to check which goals the city is pursuing and which industries it would like to settle in.

The developments at the air base also play a central role.

resettlement and densification

The report is intended to show deficits, but also long-term perspectives.

Goals are to be developed, a matrix that the city's economic development department is also working on.

It's about resettlement, but also about densification and a reorganization of existing commercial areas.

The concept should be ready in a year.

However, the first interim results are to be included in the second step of the urban planning competition for the air base, which is running in parallel.

Survey on shopping behavior

Another focus of the concept is on retail, which is increasingly coming under pressure from online business and the Corona pandemic. In a consumer survey, citizens are asked whether they shop in the city or not. "In order to develop a targeted and needs-oriented retail concept, we need a comprehensive picture of the current situation in Fürstenfeldbruck," says Jan Vorholt, project manager at CIMA. “And we only get that if we also keep an eye on the behavior of the population as customers and as users. In a telephone household survey in Bruck and the surrounding area, people can express their wishes and criticism. "The advantage of the household survey is that we also reach those who don't come here to shop," explains Nadja Kripgans-Noisser.That is the difference to a survey in the shop.

The integrated retail concept should help to strengthen the two centers in the city center and in the west of Brucker.

Last but not least, the conversion manager is thinking about the air base again.

“We intend to set up a third center there.

But that has to be sustainable and must not cannibalize the other two centers.” imu

Source: merkur

All news articles on 2022-01-24

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