The School of Communication and Film and Television of Hong Kong Baptist University will "change the sky".
"Hong Kong 01" was informed that the Film School, one of the three pillars of the School of Communication, plans to split independently and merge with the Music Department to form a new school.
The Department of Communication and the Department of Journalism under the Faculty will be retained, and major areas related to creativity or big data will be added.
HKBU replied to confirm the news, in order to tie in with the key development strategies in arts technology and creative media, it said that it is now planning to establish a new college.
After the reorganization of the School of Communication, the two departments continued to exist, and a new Interactive Media Department was added to respond to the latest developments in the media industry.
Du Yaoming, a former assistant professor of the Department of Journalism at HKBU, analyzed that after the School of Communication lost one of its pillars, the remaining two departments were not enough to support the whole school. Especially in the current environment, the prospects of the journalism industry are not good, and the way out is unstable, which affects the income of the Department of Journalism. Students, "relying on the journalism department alone will not make a sound", and the college needs to "re-arrange" in order to continue to develop.
HKBU replied and confirmed the news that the School of Communication and Film and Television plans to reorganize. In addition to retaining the Department of Journalism and Communication, the Department of Interactive Media will be added.
The Film School and the Music Department merge to form a new school
The School of Communication and Film and Television of Hong Kong Baptist University currently has three branches, including the School of Film, the Department of Communication and the Department of Journalism. The related structure has been used for about 30 years.
According to the news, the Film School of the School of Communication will be spun off and merged with the Department of Music. Another area related to creativity will be added, and a new school will be established, which has yet to be named.
The School of Communication and Film and Television will be reorganized into the "School of Communication", which will add a major area also related to creativity or big data. The Organizational Communication (ORGC) of the existing Department of Communication will be "upgraded", renamed and become a new department. .
Another source said that there will be new arrangements for the teachers of the journalism department, but the details have not yet been determined, and the direction includes restructuring the teaching staff.
According to sources, the plan has been in the making for nearly a year, and the college has consulted with the faculty and staff in the college earlier. The president of HKBU, Wei Bingjiang, personally went to the college to hold a meeting with the management for the plan last Wednesday (19th).
HKBU: Department of Journalism and Communication continue to exist; Department of Interactive Media added after reorganization
Some sources pointed out that the promoter of the reorganization of the School of Communication was the director of the Film School, Wen Jiehua, who said that it was not suitable for her to express her opinions in response to reporters' inquiries.
The reporter asked Huang Yu, dean of the School of Communication, Chen Jiahua, deputy dean, and Liu Zhiquan, dean of the Department of Journalism, but none of the three commented.
HKBU responded to the inquiry and confirmed the news. The school said that in line with its key development strategies in arts technology and creative media, it is now planning to establish a new college.
According to the preliminary proposal, the new school will be based on the existing School of Film, School of Visual Arts and the Department of Music, and integrate the relevant talents and resources of the University, so that the teaching and research of HKBU in arts technology and creative media will be more synergistic effect.
The establishment of the new college will also facilitate the interaction of different creative fields and help promote the University as an arts technology and creative media hub in Hong Kong and the region.
HKBU pointed out that the University will allocate resources according to the academic teaching and research needs of various faculties and departments, and the resources devoted to individual academic fields will not be reduced due to the establishment of the new Faculty.
The School of Communication and its journalism and communication departments continue to exist, and a new Interactive Media Department has been added following a reorganization in response to the latest developments in the media industry.
It is understood that the relevant plan has aroused discussions in the academic circle. Some people believe that the relevant reorganization plan is a general trend to meet the needs of the future market and increase the scope of creativity. However, the long-standing reputation of the college lies in the sense of mission and moral education of training media talents. For example, resources will become more and more concentrated in the future. In technical training, we are worried that values education and traditional media disciplines that focus on inheritance will gradually lose their attention.
Du Yaoming, a former assistant professor of the Department of Journalism at HKBU, analyzed that after the School of Communication lost one of its pillars, the remaining two departments were not enough to support the whole school, and it was especially necessary to "re-arrange" for sustainable development.
Former assistant professor of the Department of Journalism at HKBU: The future of the journalism department is not ideal
Du Yaoming, a former assistant professor of the Department of Journalism at HKBU, analyzed that in the early years of the Department of Communication, there were four areas of journalism, public relations advertising, film, and radio and television, with journalism as a common core course. "The philosophy department believes that no matter what industry, understanding the world must be based on facts, seeking facts and truth, and then applying them."
Du Yaoming pointed out that since the Department of Communication was upgraded to a faculty in the 1990s, the common core parts have gradually been "unraveled". Today, the School of Film, the Department of Communication and the Department of Journalism can basically operate independently. With the gradual expansion of the School of Film, there are Master's courses, advanced diplomas, etc., are enough to form a self-contained system. It is believed that after the independent spin-off, the film academy is expected to move towards the direction of production and humanistic creation.
Du Yaoming analyzed that after the School of Communication lost one of its pillars, only the Department of Communication and the Department of Journalism remained, which was not enough to support the entire school. Especially in the current situation, "the Department of Journalism alone will not make a sound", the prospects of the journalism industry are not good, and there is no way out. Stability, journalism training will be challenged, or the quality and number of students may gradually decline. Once the number of students is insufficient, the number of places will even be reduced. "The Department of Journalism cannot be maintained." elements such as big data for sustainable development.
The School of Communication, Film and Television and the School of Visual Arts of HKBU are co-located in the Lee Shau Kee Communication and Visual Arts Building.
The School of Communication of HKBU has always been regarded as the "signature" of the university by the outside world.
The School consists of the Department of Journalism, the Department of Communication and the School of Film, which are divided into four major areas. Among them, the Department of Journalism has three majors including Chinese Journalism, Media Communication, and International Journalism; the Department of Communication is divided into three majors: Advertising and Branding, Organizational Communication and Public Relations.
Over the years, the college has produced many well-known alumni and senior media executives, including the former Director of Broadcasting, Leung Ka-wing, and the Director of News and Public Affairs of Commercial Radio, Chen Shuwei.
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