M & M's candies, or at least their animated versions that appear on the packaging and merchandise, receive a fashionable, mental and slightly less sexist makeover, "to create an inclusive social world where everyone will feel a sense of belonging," according to candy maker Mars-Rigley, who is also responsible for Twix brands. Bounty, sneakers and Orbit chewing gum.
The company also added that "the character of the characters will be updated to emphasize the importance of the value of self-expression and the power of the community."
The new look of mms candies, Photo: PR
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Of the six characters, the most significant changes are related to two candies presented as women: the green lollipop, which to this day has worn white, high gogo boots and some would say provocative, will now wear lightweight sneakers, "that reflect its natural self-confidence."
The brown and bespectacled lollipop has also converted her stiletto heels into slightly more comfortable heels, and the two will become loving and accommodating friends and abandon the bitter rivalry that has characterized them over the years.
The lashes of the two girls will also be targeted, and their makeup will be more solid.
MMS candies, Photo: PR
Introduction to Psychoscopy
Wait, there's more: the orange candy, usually portrayed as a pretty stressed and insecure type, will finally "learn to accept his true self, anxieties and all," while his red friend, the gang leader who until recently was a cynical guy and pretty dosh must admit, "will be Less domineering and nicer to his friends, "according to the company.
Another sweeping difference, though less noticeable, is that the hands and feet of all the figures, which until now were painted in a uniform "skin" shade, will be painted in a light shade to match the color of the shell of each of the candies.
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