Cold dish: The launch of the chain's "next restaurant" loses to the arc with a disappointing statistic

The new format of the neighborhood network The next generation of cooking reality achieved 15.9% compared to a regular program of Ninja Israel of Keshet that defeated it.

During the launch, the network did not broadcast commercials or sponsorships at all.

The farewell edition of Tamar Ish Shalom did not yield an unusual figure either

David Wertheim

25/01/2022

Tuesday, 25 January 2022, 09:04 Updated: 09:25

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Unusually the entire show aired without commercial or sponsorship breaks, in order to keep viewers in front of the screen

Another disappointing evening for Channel 13 with the launch of its new format "The Next Restaurant" which yielded 15.9% viewing and only 431,000 viewers.

Opposite, a routine episode of Ninja Israel Request achieved 18.5% and 512,000 viewers.

The disappointing statistic becomes even more valid when one examines the scope of viewing in the previous editions, when in News 13 the farewell to presenter Tamar Ish Shalom was held last night.

The edition settled for a figure of 8.9% and 239,000 viewers, compared to 18.3% and 529,000 viewers for News 12.

Unusually, the entire program was broadcast without breaks from commercials or sponsorships, in order to keep viewers in front of the screen.

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During the week, Network 13 tried to lower expectations and said that 15% viewing would be considered a handsome figure for them that would justify the investment.

However, estimates for the program's ratings - given the launch of a new format, weather, insulation, investment of millions in billboards, investment in food influencers in social - stood at 20%.

According to estimates: a chapter costs between $ 200,000-300,000, so the chain carried a cost that can reach up to a million shekels, when it is not clear whether it will prove itself financially in the future.

In the past, it should be noted, such methods have often not proved themselves financially.

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Tags

• Network 13

• Tamar Ish Shalom

• Ninja Israel