The Lunar New Year is approaching, and even though the desire to go out for shopping has been greatly reduced under the epidemic, many people will buy new clothes for themselves and their families online.
"Hong Kong 01" analyzes the current network and branch data of major casual clothing brands. What is the distribution of online and physical stores of each brand?
Which brands do Hong Kong people love the most?
Affected by the epidemic in the past two years, the economy has been hit hard. Many international chain clothing brands have announced their withdrawal from Hong Kong business, and some only maintain online sales.
At the end of last year, retail sales rebounded slightly. In terms of online shopping, according to online ranking statistics, the web traffic of the three major fashion brands has increased, and each browsing takes an average of 3 to 5 minutes to directly shop or browse products online.
The following is an analysis of the current major casual wear brands in Hong Kong, including local and international brands, excluding sportswear, footwear and high fashion.
First look at the ranking of mobile applications ▼▼▼
Taking the Christmas period at the end of last year (December 21 to 27, 2021) as an example, Uniqlo ranked 16th in the overall ranking of all mobile applications, and was the first clothing brand to squeeze into the overall ranking.
In terms of shopping, online shopping platform ZALORA and Spanish brand ZARA ranked in the top 35 respectively.
In terms of social platform Instagram, Uniqlo Hong Kong, Macau and GU Hong Kong pages ranked first and second, followed by local brand Hisso.
However, since some international brands do not have dedicated pages in Hong Kong, they are not included in the comparison.
Various network data show that the online shopping platforms of Uniqlo and GU in Hong Kong are the most popular among Hong Kong people.
The two Japanese brands are both Fast Retailing companies, and they launch limited-time promotions from time to time, as well as special offers for registered members of the app, which are believed to be one of the reasons for their app rankings.
If compared by the number of physical stores, the two Japanese brands do not have the largest number of stores, and the two use the strategy of opening large flagship stores.
Local brands have the most branches in Baleno, with a total of more than 80, many of which are located in small shopping malls.
The above branch statistics are selected from the brands in 6 large shopping malls including Diamond Hill Plaza Hollywood, Castle Royal in Causeway Bay and Lee Theatre, Langham Place, Mong Kok, Metro Plaza in Shatin and Metro City in Tseung Kwan O, and do not include all clothing brands in Hong Kong .