Veteran advertiser Reuven Adler has passed away
Adler, one of the founders of the Adler Chomsky advertising agency, died at the age of 78. He was one of the leading publicists and strategic advisers in Israel and was close to many politicians, especially former Prime Minister Ariel Sharon, with whom he worked closely in the early 2000s.
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25/01/2022
Tuesday, 25 January 2022, 10:06 Updated: 10:09
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Advertiser and strategic-media consultant Reuven Adler passed away today (Tuesday) at the age of 78. Adler, who was one of the founders of the advertising agency "Adler Chomsky and Rashevsky GRAY & Co.", is considered one of the most prominent figures in the industry.
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Reuven Adler (Photo: Reuven Castro)
Adler was born in Warsaw in 1943, immigrated to Israel with his parents in 1948 and lived with his family in Kiryat Yam.
He has been involved in public relations and media and strategic consulting.
The advertising agency was established by Adler and Eyal Chomsky in 1996 and made it one of the largest and leading in Israel.
The group employs hundreds of employees and includes, in addition to the advertising agency, also a design studio, a direct marketing company, along with investments in start-up companies, strategic consulting and crisis management.
The group's largest customers include the Bezeq Group, Mifal Hapayis, Bank Hapoalim, Procter & Gamble and more.
Adler was close to many politicians, especially former Prime Minister Ariel Sharon, with whom he worked closely in the early 2000s.
His opponents claimed he was guilty of "introducing spin culture" into the Israeli media.
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