“
A bright red start to the season.
After two weeks of winter sales, the Union of Independents and VSEs (SDI) warns of sales down sharply compared to last year, which was already mediocre for traders.
According to a survey of 572 professionals from January 17 to 24, 79% of them show a drop in turnover compared to the winter sales 2021.
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And these losses are significant. They are in fact mainly between 20% and 40% (51%). A quarter of respondents (28%) even observe a loss of at least 40%.
“
Compulsory teleworking which empties city centers of consumers is pointed out by 76% of those questioned as the main factor of this more than mediocre first assessment
”, notes the Union of Independents in its study.
Since January 3, the government has made it compulsory, for positions that allow it, to telework at least three days a week.
A measure that will be lifted on February 2.
From this date, teleworking will only be recommended.
This measure covers "
almost the entire winter sales period 2022
", underlines the SDI.
The winter sales started on January 12 and ended on February 8.
Little hope of selling out stocks
Thus, while their stocks were at their highest at the start of the sales, due to activity still at half mast at the end of 2021, 80% of the traders questioned believe that they will not be able to sell them by the end of the period.
They are therefore a large majority (76%) to demand the restoration of the aid for unsold stocks paid by the government in 2021.
Read alsoBad start to winter sales, according to a professional organization
“
This measure seems essential in view of the industrial accident reflected by the abnormal drop in the number of shops during the compulsory telework period, while the turnover achieved over the two sales periods represents 40% of the turnover. apparel industry annual business
,” SDI said in its report.