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Caddy, the decline of a retail icon

2022-01-26T11:11:18.615Z


STORY - The trolley is anchored in the collective imagination as a symbol of mass consumption, even of overconsumption. The company has struggled to adapt to changes in consumption and globalization.


The click of the token, the metallic crash and the jolt of the wheels in the parking lot.

Pushing a shopping cart is a Saturday morning experience common to thousands of households, almost as old as supermarkets.

But the company that produces these now famous trolleys now sees the shadow of decline falling upon it.

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Les Ateliers reunited Caddy, the full surname of the company, have until the end of February to find a buyer.

The State came to the bedside of the company by promising the company and its 140 employees a loan of 400,000 euros intended to cover the cost of wages during the observation period.

Symbol of mass consumption, the French trolley is the first victim of its evolutions.

Read alsoThe manufacturer of supermarket trolleys Caddy placed in receivership

"

The united workshops

" had specialized, since their creation by Marc Joseph in 1928, in objects made from wire.

The humble material was available in baskets, bottle racks and rabbit cages until a visit by the founder's nephew to the United States in the 1950s. There he discovered those self-service stores he had heard so much about and between the aisles, carts.

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Source: lefigaro

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