Simple changes made to restaurant menus in the United States have led to a dramatic increase and a doubling of consumers who preferred vegetarian food over food including meat.
This emerges from a study conducted by the non-profit organization WRI, which deals with ways to reduce greenhouse gas emissions and global warming.
Since meat consumption from various sources is responsible for more than a third of greenhouse gas emissions per year, the organization has conducted a series of studies examining how people can be persuaded to eat less meat and more vegetarian food.
This is against the background of high meat consumption in the United States, China and other countries in the world.
In this context, it turned out that a small change in restaurant menus significantly increased the number of consumers who requested vegetarian food and the bottom line was the change caused a quarter of customers, double the usual amount, to consume vegetarian food.
For example, the menu offered a bean burrito or meat burrito, with a two-sentence phrase like "Did you know that replacing one meat dish with a vegetarian dish saves energy that allows your cell phone to charge for two years? Let's make the change for the planet together."
Another sentence said "90 percent of Americans choose to start consuming less meat. Come and join them so we can have a positive impact on the Earth's climate."
There were also sentences that talked about the need to protect the planet for future generations and so on.
These trials, about ten different types, did the work and the study conducted on 6000 people in a row of restaurants, showed as mentioned a significant increase in the consumption of vegetarian dishes.
In addition, the organization tried another way, in which the vegetarian dishes were emphasized due to their vegetarianism or veganism in front of meat.
But here in fact the experiment failed and it turns out that the Americans did not like moral sermons.
However, when this was not a sermon but a kind of proposal, many joined the request.
In relation to this, Edwina Hughes, who is in charge of a research center in the field on behalf of the UN and the WRI, says that “it turns out that people have internalized the need for change and eating healthier.
They just need the last push so that they can be actively selected in a plant-based dish and in preserving the world. "
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us
