That's right, I also think the underground food trend was exhausted two years ago, some would argue it was exhausted even before it started, but I'm still willing to welcome and taste any person who prepares food and refuses to identify, because why not actually?
Anyway, this time it's a little different.
There are no anonymous masks or homages to the scream movies, no hole in the wall reminiscent of darker things that usually appear in our criminal section, there is simply a man here who has what looks like an impressive mileage in the ice cream world, who started making ice creams at home and selling them under the radar, and he does not Wants no one to know who he is.
Acceptable to me, for now.
Let's, for a start, get to know him.
At least we'll try.
Called the "Ice Cream Man", it currently offers one flavor for sale, and it is a particularly interesting flavor - coffee flavor, but real coffee, cold brew, quality coffee in a cold brew, something that is rare to see with us, since most if not all coffee ice creams are flavor based Mostly coffee miracle.
"I came from the food industry, but when it comes to ice cream it's a hobby that has become a profession," he admits.
"I turned from an avid ice cream consumer into someone who deals with it. But make no mistake, it is very difficult to make ice cream at home. In fact, there is no proper household equipment at all. The machines are too small and slow, the texture is never enough. ".
The ice cream man, ice cream in a croissant, Photo: Ravit Danino
So why did you go for it?
"Some people run away for the night in the desert with a tent, others go fishing, I go into my lab and make ice cream and fly on it. I have a small lab that I set up in a room in the apartment and equipped with professional equipment for making ice cream, this is my escape room."
And how is the feedback so far?
"The responses are great and I really enjoy the feedback. It gives me back the confidence in the end consumer that I thought was going after the herd and compromises, and here the answer is no, the audience is still looking for quality and value for money."
Okay, underground and all, what are the plans next?
"I plan to continue creating and want to be the ultimate Guilty Pleasure, that everyone knew I was the 'banker' in the ice cream world and everything was a bomb for me.
Cold Brew Ice Cream, The Ice Cream Man, Photo: Ravit Danino
How does the family react?
"Let's say the shoemakers do not go barefoot, neither the shoemakers' neighbors nor their friends. There are samples and tastings from the various developments in abundance, everyone enjoys."
For reservations click here
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