On August 12, 1999, José Bové made the trip by tractor.
Accompanied by sheep farmers, the trade unionist, spokesperson for the Confédération paysanne, came to the construction site of the McDonald's restaurant in Millau, in Aveyron, to "dismantle" it.
In front of the cameras, he intends to protest against an American decision to overtax imports of Roquefort, foie gras, truffles or mustard, after Europe's ban on importing beef "doped" with hormones.
The punch action will be widely reported in the media.
The environmental activist with the abundant mustache becomes the symbol of the fight against junk food, and of the rejection of globalized capitalism.
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