Apple posts record sales - not just because of the iPhone: Another surprisingly popular product

Created: 01/28/2022, 10:14 am

Apple posted record sales last quarter.

© Sven Hoppe/dpa

Despite supply bottlenecks, Apple posted record sales in the last quarter.

Not only the popular iPhone contributed to this.

Another product was surprisingly popular.

Cupertino – Apple* is immune to global supply bottlenecks and is growing unchecked.

In the Christmas quarter, sales increased by eleven percent to almost 124 billion dollars, which has never been achieved before, as the iPhone group announced on Thursday after the US stock market closed.

The sales guarantee iPhone contributed almost 60 percent to this.

Apple: iPhone market share in China higher than ever

The company benefited above all from thriving business in China, where, according to Counterpoint consultants, Apple boosted its iPhone market share by 23 percent in the fourth quarter like never before.

For the first time in six years, Americans sold more smartphones than any other supplier in the People's Republic.

As recently as October, company boss Tim Cook had warned that the chip crisis was now affecting most Apple products. At the time, he assumed that the bottlenecks could push sales by $6 billion. Ultimately, there were even more, said CFO Luca Maestri to Reuters. However, the restrictions would ease in the current quarter. "They have navigated the supply chain better than anyone and it shows in their results," said Ryan Reith of market watcher IDC.

Sales and earnings increased 19 percent to $34.6 billion in the fiscal first quarter ended December 25, ahead of analysts' expectations.

The stock is up almost four percent in after-hours trading, but has already lost ten percent since the beginning of the year in the wake of the general sell-off in tech stocks on Wall Street.

Last year, Apple was the first value in the world to break the sound barrier of three trillion dollars in market value.

Apple: Mac sales increased enormously

As one of the few smartphone providers, Apple launched a new model with the iPhone 13 in the Christmas season and scored with it.

Morgan Stanley estimates that Apple sold around 83 million iPhones in the past quarter.

However, not only the iPhone is running smoothly, Macs are also in demand in the ongoing corona pandemic with the trend towards hybrid work between the office and home office.

Mac sales increased a quarter to $10.9 billion.

In addition, Apple has been expanding its various subscription offers such as Apple TV+ or music streaming for many quarters.

In the meantime, more and more customers are accessing it.

The group now has 785 million payment customers via its various platforms, after 620 million in the same quarter of the previous year.

Now the only question left is when Apple will launch the next big thing* and what it could be - VR glasses or an electric car.