The franchisee of Ben & Jerrys Israel, Avi Singer, has asked Prime Minister Naftali Bennett to apply the boycott law to Unilever Global, the owner of the famous ice cream brand.
This is six months after the international company demanded that Singer not sell ice cream in certain parts of Jerusalem and Judea and Samaria.
In the letter, which was also written on behalf of the 169 workers at the factory in Beer Tuvia, Singer writes that Israel does not carry out what it asks of the world and does not implement the boycott law passed in the Knesset plenum in 2011, which provides tools for immediate sanctions against the boycotting society.
In the past six months, the Jewish communities abroad, together with the State Department on behalf of the State of Israel, have approached 33 states in the United States, which have enacted boycott laws against those who boycott parts of the State of Israel and pressured the above states to enforce the law .
"Many states, such as New York, New Jersey, Texas, Illinois and Florida, did comply with the request and attracted holdings and investments worth nearly $ 1 billion - causing a public media storm and severe damage to the company's stock," Singer writes.
PM Bennett,
"On the other hand, and unfortunately for the rabbi, here in Israel, despite explicit threats at the beginning, nothing was done with the giant company, which actually decided to take boycott measures against the State of Israel. Worse, Unilever, which violates the Israeli boycott law, continues to supply "To and to government bodies, goods that cost millions of shekels a year, and even receive far-reaching regulatory benefits."
Singer makes it difficult: "Why did the Israeli government surrender to BDS without a fight? Is the state sending the right message to the world? How is it possible that in Israel, the CEO of Unilever was not even summoned to a hearing and business with the company continues as usual?
In fact, its long silence, without taking action, Israel allows the future boycott by other companies and gives victory to BDS. "
In conclusion, Singer writes that "helplessness in the face of a company that takes boycott measures harms Israel's deterrence and will lead not only to fatal damage to Ben & Jerrys Israel, but to many other businesses in the future. Do not look away and allow a glorious factory to end. And return to the boycotting society as a reward. "
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