The world of cryptoassets is taking positions in the media industry.
The American site CNBC reveals that Binance, the world's largest cryptocurrency exchange platform, has entered the capital of Forbes magazine.
Binance invests $200 million in the media and secures two of nine seats on the group's board of directors.
He becomes one of the two main shareholders of the Forbes group.
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This operation comes as the magazine, famous for its annual ranking of the richest people in the world, prepares to go public.
The latter must take place in the coming weeks via a SPAC, that is to say an acquisition vehicle whose purpose is to partner with a company to allow it to go public.
Forbes dedicated its front page to Binance and its CEO Changpeng Zhao in 2018 Forbes
According to CNBC, Binance studied the files of three media and content groups before choosing Forbes.
This century-old group publishes a magazine and a website, and also organizes events around the world.
Binance was created in 2016 by Canadian Changpeng Zhao.
His personal fortune is estimated at $97 billion, a sum that excludes his investments in cryptocurrencies.
Read alsoChangpeng Zhao, cryptocurrency billionaire
Crypto-asset exchanges, fueled by generous fundraising, had so far reinvested some of their money in sports.
Crypto.com thus paid 700 million dollars to rename in its name, and for a period of 20 years, the famous sports hall in Los Angeles, the Staples Center.
FTX has paid 135 million to rename the stadium for the Miami basketball team.
These platforms also sign partnerships with stars like Matt Damon in order to make their services known to as many people as possible.
And they're getting ready to air ads for the first time during Sunday night's Super Bowl.