If a swallow doesn't make spring, can a visual make an election?
In any case, this is what Anne Hidalgo suggests.
Guest of 1 p.m. on TF1, the presidential candidate unveiled a new poster accompanied by a new campaign slogan.
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The representative of the Socialist Party, dressed in a white shirt, and smiling, appears behind yet another motto: “
Together, let’s change the future.
“A text written in a pastel pink which obviously recalls the colors of the pink party.
For the one that is around 2% in voting intentions, there is probably a desire to make an impression with an optimistic message looking towards the future.
While the socialist insists that she can bring the "left of government" to power by brushing aside the current polls, Anne Hidalgo has just changed her campaign kit for the second time since she entered the race last September.
"Reuniting France", December slogan
Still at 5-6% in the opinion polls in October, she had launched her campaign on the themes of "courage" and "justice".
A sober poster on a white background.
Two months later, at the end of December, the contender showed up at the end of a meeting, smiling, her gaze turned towards the horizon, and surrounded by her supporters.
With another slogan: “
Reuniting France
”.
At the time, Anne Hidalgo was attempting a “gathering” operation – she had launched the idea of a common primary for the entire left from the first round to avoid the scattering of votes.
Since then, the applicant has continued to unscrew, and especially in his camp.
In some studies, the socialist candidate is even overtaken by the communist Fabien Roussel.
A balance of power that had not happened for several decades – the PS having taken since the Congress of Épinay in 1971 and until 2017 the ascendancy over the other left formations.
With this new campaign poster, Anne Hidalgo surely hopes to breathe new life into her candidacy.
He has 49 days left to relaunch it.