The Limited Times

Now you can see non-English news...

Vegan, fair, sustainable: fashion label founders in an interview - "it's important to question machinations"

2022-02-28T09:31:16.358Z


Vegan, fair, sustainable: fashion label founders in an interview - "it's important to question machinations" Created: 02/28/2022, 10:22 am By: Verena Moeckl Max Heibl, fashion label founder. © private In Max Heibl's fashion collection there are only sustainable, fair and vegan clothing. The Dachauer wants to set an example against the environmentally harmful fast-fasion industry. Dachau - Max


Vegan, fair, sustainable: fashion label founders in an interview - "it's important to question machinations"

Created: 02/28/2022, 10:22 am

By: Verena Moeckl

Max Heibl, fashion label founder.

© private

In Max Heibl's fashion collection there are only sustainable, fair and vegan clothing.

The Dachauer wants to set an example against the environmentally harmful fast-fasion industry.

Dachau - Max Heibl from Dachau founded the fashion label "ges nature" a year ago.

The 28-year-old sells his fashion collection online.

The special feature: The range of the online shop only contains vegan and sustainable clothing.

Fair, vegan, sustainable: Dachauer wants to take a stand against fast fashion with its fashion label

Vegan clothing - what is it?

As with vegan dishes, vegan clothing does not contain any animal products.

Vegan fashion does not use sheep's wool, feathers, fur or leather, for example.

The animals that have to serve as raw material suppliers for fashion items often come from countries where there are hardly any animal welfare guidelines.

The animals are often plucked alive or shorn with pain.

With my products I want to set an example against this exploitation.

You also describe your fashion label as sustainable.

What's it all about?

It is often cheaper to destroy and re-manufacture goods than to reuse them.

Sustainable fashion wants to counteract this.

The entire production is designed to be sustainable.

This starts with the cultivation of organic cotton through to fair sale and finally recycling.

Each step is independently controlled.

This also applies to my clothes.

Why did you decide to take the step to sell sustainable fashion?

The textile industry is the second largest polluter in the world.

It emits more CO2 each year than flights and cruise ships combined.

It is important that we also develop environmental awareness in fashion.

With my collection, I want to show that sustainable fashion is not only good for the environment, but can also look cool.

For a vegan and fair organic t-shirt you pay 36 euros in your shop.

With many fashion chains, the customer gets a T-shirt for less than 5 euros.

The decision for sustainable fashion is therefore also a question of costs.

At first glance, sustainable clothing may seem more expensive than fashion from fast fashion giants.

But that's not true in the long term, because cheap goods only last for a short time, then the imprint peels off or holes appear.

In the long run it is more profitable to invest in fair and sustainable clothing once a year than in fast fashion products four times a year.

Large corporations also advertise with sustainable products.

What's wrong with these promises?

Unfortunately often not much.

The term “sustainable” is very flexible.

Many labels are committed to him.

But mostly there is not much behind it.

For many people, issues such as the environment and sustainability are becoming increasingly important.

Large corporations are noticing this and are now trying to meet these needs as well.

What can consumers do to avoid falling for such marketing strategies?

First and foremost, it is important to question the machinations of the individual companies and to take a closer look at the production.

Simple research on the Internet is often sufficient.

The garments themselves can also be checked for sustainability by checking whether the product has certain seals.

For example the GOTs certification.

She points out that the product is 100 percent organic cotton.

Or the fair wear seal.

The focus here is on working conditions.

For example, the Global Recycling Standard checks the recycled content.

If a fashion group does not have such a seal but nevertheless declares “sustainable clothing”, the customer can assume that it is greenwashing.

Interview: Verena Moeckl

More current news from the district of Dachau can be found here.

By the way: everything from the region is also available in our regular Dachau newsletter.

Source: merkur

All news articles on 2022-02-28

You may like

Trends 24h

News/Politics 2024-03-27T16:45:54.081Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.