With so many amazing brands and products out there, we're committed to digging deep into the market to identify which products are truly worth your hard-earned money.
No need to thank us!
And while we're trying to be more intentional about where our money goes, there are plenty of women-owned businesses that provide exceptional everyday essentials.
From home décor to beauty to luggage, we've rounded up some of our favorite lifestyle brands led by some truly inspiring women.
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For more recommendations, offers and reviews read CNN Underscored in Spanish
away
If you like to travel, you are probably familiar with the iconic Away luggage brand.
Known for its modern and convenient travel accessories, the brand was launched in 2015 by co-founders Jen Rubio and Stephanie Korey and we've come to love its hard-shell suitcases.
We've got our eyes on The Carry-On (starting at $275 on Away's site), which we named the best carry-on of the year.
Otherland
Don't be embarrassed: we are all totally obsessed with the smell of a good candle.
And if you haven't found one you're obsessed with, you just haven't tried Otherland yet.
The brand was founded by Abigail Cook Stone, and created to bring art, design and fragrances into your home.
Each candle is made from clean, hand-poured, cruelty-free ingredients.
catbird
Rony Vardi founded Brooklyn-based Catbird in an effort to curate his favorite things, and the brand has since evolved to sell some of the prettiest jewelry we've ever laid our eyes on.
How can you resist this Pearl Buffet bracelet ($54 at Catbird) that's stretchy and perfectly sized for your wrist.
Cuyana
Karla Gallardo and Shilpa Shah founded Cuyana to create a fashion brand that offers thoughtfully designed, sustainably sourced products that will be timeless wardrobe staples, rather than constantly buying new pieces over and over again.
Since our introduction to the brand, we've been drawn to essentials like their single-origin cashmere cardigan ($248 in Cuyana) and their premium leather goods like the Small Structured Leather Tote ($178 in Cuyana).
Beauty Bakery
Cashmere Nicole founded Beauty Bakerie after successfully battling breast cancer and becoming more intentional about the products she used.
The cruelty-free cosmetics brand consists of a variety of makeup products designed to resemble the ingredients you might find in a real bakery.
Right now we're in love with their Face Flour Baking Powder ($24 at Ulta) that gives you shade options to set your makeup and smooth your skin.
Supergoop!
Beauty rule No. 1: Do not leave the house without sunscreen!
Your skin will thank you.
super goop!
- founded by Holly Thaggard, who was inspired to create products by a friend who was diagnosed with skin cancer.
It's easily one of our favorite brands of sunscreen.
We love their SPF 40 Invisible Sunscreen (starting at $20 at Supergoop) for sheer, lightweight protection that can even be worn as a makeup primer.
Outdoor Voices
What's not to love about Outdoor Voices, the industry favorite sportswear brand founded by Tyler Haney?
The brand celebrates being active and moving your body by providing you with the right clothing to do so.
We like the brand's Exercise Dress ($100 at Outdoor Voices), a breathable, sporty dress that's adorable and comfortable, and even features built-in shorts for extra coverage.
Tushy
Founded by Miki Agrawal, Tushy is known for its bidet accessories that quickly turn your bathroom into a spa.
In fact, we think the Tushy Classic 3.0 ($99 at Tushy) is one of the best bidets for good, easy cleaning.
glossier
At this point, Glossier doesn't need an introduction, we're just waiting to see what the beauty brand has in store for the upcoming season.
Founded by Emily Weiss, Glossier offers beauty essentials that we really can't live without.
Enjoy The Makeup Set ($40 at Glossier), a bundle of three makeup essentials that will have you prepping for an in-person or Zoom meeting in minutes.
Parachute
Being home more than ever has certainly taught us the importance of filling our space with things that make us happy.
Fortunately, home essentials brand Parachute, founded by Ariel Kaye, makes a selection of premium pieces, from bedding to bath towels that spark joy.
sundays
Make sure you have a nail polish that won't let you down.
Introducing Sundays - a nail care brand founded by Amy Ling Lin out of her belief that you shouldn't have to sacrifice health for beauty.
We recommend the enamel collection with the brand's No. 13 nail polish, which we consider the perfect poppy red, and the new hand cream.
Curl Bomb
Founder Lulu Cordero set out to create products that promote healthy hair to nourish her curls and treat her alopecia by drawing on recipes used in her native Dominican Republic.
The result was Bomba Curls, a clean, cruelty-free hair care brand.
Massage this Dominican oil ($22; nordstrom.com) into your scalp before shampooing to reduce frizz, split ends and hair breakage.
mejuri
Mejuri gives us options for stunning jewelry pieces that are not that expensive.
Co-founded by Noura Sakkijha, the brand consists of everything from a collection of necklaces to engagement rings designed to be worn every day, no matter what the occasion.
Just slip on these Dôme Hoops ($65 at Mejuri) to feel ready for the day.
hyper-skin
Founder Desiree Verdejo created Hyper Skin to treat her own hormonal acne and hyperpigmentation because she couldn't find a suitable solution on the market.
The brand's only product, the Hyper Clear Brightening Clearing Vitamin C Serum ($36 at Urban Outfitters), is formulated with natural botanicals, vitamin C, and vitamin E to visibly reduce dark spots and scars in just weeks.
wow
We have Jen Atkin to thank for the iconic hairstyles of our favorite celebrities and influencers, including Kim Kardashian, Bella Hadid, and Chrissy Teigen.
Now with her brand, Ouai, we also have her to thank for salon-quality hair care products at home.
We recommend purchasing the Scalp & Body Scrub ($38 at Sephora) to gently exfoliate your scalp before washing to remove buildup and smooth skin.
Jungalow
Your search for colorful and distinctive home décor begins and ends with Jungalow, a lifestyle market designed by Justina Blakeney.
The brand aims to provide pieces that bring nothing but good vibes into the home, allowing you to lean on creativity.
This Face Bookend Vase is the perfect accessory for any room, entryway table or shelf.
Brother Vellies
Designer Aurora James founded Brother Vellies as a way to keep traditional African design practices and techniques alive while creating and maintaining artisan work.
The luxury accessories brand uses sustainable labor practices to source materials for its collection of leather goods and shoes.
Seriously, there's no word to describe our liking for the Lauryn Boots ($795 at Brother Vellies).
Dagne Dover
A large bag on a chaotic day is a recipe for disaster.
That's why you need to find one that is designed to keep you organized.
If that sounds like a dream, check out Dagne Dover, a handbag brand founded by Jessy Dover, Deepa Gandhi, and Melissa Shin Mash that seeks to take the stress out of finding the essentials in your bag.
We think the brand's Landon Carryall (starting at $110 at Dagne Dover) is perfect for your morning commute or weekend adventure.
Savage x Fenty
Gone are the days when lingerie was portrayed as exclusive to one body type.
We love Rihanna's Savage x Fenty because she's never hesitated to provide a variety of stylish intimates that fit a wide variety of shapes, sizes, and shades for both men and women.
The Savage Not Sorry Lightly Lined Lace Bra is one of our favorites because of how versatile, yet still sexy, it is.
It is available in sizes 32 to 46 and cup sizes A to H.
Purely Elizabeth
Founder Elizabeth Stein wanted to start a natural food company that was healthy and tasty.
Purely Elizabeth is her collection of foods that are vegan and gluten-free, and contain nutrient-dense ingredients so she can feel good about what she's eating.
We can't wait to get our hands on this Chocolate Sea Salt Probiotic Granola to munch on while we work or add to some fruit.
spanx
High-quality clothing that doesn't break the bank is important, and that's why we love Spanx.
Founder Sara Blakely came up with the idea for the brand when she didn't have the right underwear for her look.
Since then, Spanx has expanded to provide everything from bras to activewear to fit a wide variety of body types.
I mean
Skincare brand Osea was born from mother-daughter duo Jenefer and Melissa Palmer out of a desire to create a clean, organic skincare product inspired by the sea.
The family business is committed to sourcing natural ingredients and delivering products like a seaweed-infused body oil that softens, nourishes and firms your skin.
Stasher
If you're not familiar with Stasher, your whole life is about to change.
Kat Nouri founded the brand to create an innovative solution for all the single-use plastic waste her family was producing.
Stasher now sells non-toxic, reusable silicone storage bags in various sizes, from Pocket to Mega, for greener storage.
You'll want this mixed bag pack (starting at $51.99 at Stasher) that includes sandwich and snack sizes that are versatile for everything from lunchtime to leftovers.
Did we mention they are also microwave and dishwasher safe?
Drunk Girls Designs
Art can seriously make or break your space, so be sure to find some truly unique pieces to add to the wall of your home.
We love Drunk Girl Designs' collection of original art prints, illustrated by artist Heather Perry, like this Regina "Mean Girls" Oil Panting (starting at $8 on Etsy) which is one of our favorite pieces of art.
Nubian Skin
What a shame that society tried to sell us the idea that "naked" is the same for every person, regardless of skin complexion.
That's why Ade Hassan founded Nubian Skin: to provide a line of hosiery and lingerie that truly matches a variety of women's skin tones.
We've got our eyes on the Nubian Skin bra ($50 at Urban Outfitters) that features soft mesh panels and elastic bands for lightweight support in a variety of sizes and shades.
Oui the people
Who understands the intricacies of the female shaving experience better than a woman?
Set yourself up for success with Oui the People, a skincare brand founded by Karen Young to help people feel more confident in their own skin.
Pick up the Rose Gold Sensitive Skin Razor ($75 at Oui the People) that we named the best luxury razor for women of 2022.
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