For $ 100m: SciPlay acquires Alictus

Huge casino games Acquires develops mobile Turkey, and is expected to expand its operations

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03/03/2022

Thursday, 03 March 2022 15:55 Updated: 15:59

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The Gaming Company, Sciplay from the world's leading casino casino companies - announced the acquisition of Alictus, a global developer of leading mobile games.

In this transaction, Sciplay's strategy will become a varied global player.

Sciplay acquired 80% of Alictus for $ 100 million, and in the next five years it will purchase the remaining 20% ​​in equal payments, up to $ 200 million, with valuations based on specific revenue goals and profitability.

This transaction enables - SciPlay rapid expansion in the casual category Heifer-casual and fast-growing.

Through the acquisition SciPlay increase the number of active users daily to approximately 1.8 million active users and monthly $ 28 million.

The company will expand the amount of data it collects from the games, which will enable it to carry monetization better and acquire players better adapted to the various games.

In addition, such a move would allow for SciPlay transfer of players between its games that will increase average revenue per player.

The future is already here

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SciPlay (Photo: SciPlay)

Company Alictus, founded in 2013 and located in Ankara, Turkey is developing a reputation for Games Heifer casual business model of in-app advertising.

To Alictus has development process play effectively combining access to data-driven and creative abilities of the best-in-class, resulting in the games it develops the top rankings in app stores.

Since 2019, Alictus has developed and published a portfolio of playing first class produced to date more than 300 million downloads.

Many of the Alictus reached first place in the ranking of free apps from the iOS in the US.

Also with the addition of Studio Alictus Turkey will be expanded development capabilities of the company alongside network you while you International SciPlay.

Finally, be expanded player base through a international cast's extensive Alictus, and will increase the exposure of SciPlay key international markets.

New activity in Turkey will be managed by the Israeli branch of SciPlay from its offices in Ramat Gan, and nice to see partnerships being formed between Israel and Turkey.

If no political relations, at least through the gaming world.

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