Organised by the Hong Kong Trade Development Council, this year's Asia Branding and Marketing Forum (MarketingPulse) and Asia E-Commerce Summit (eTailingPulse) will be held online from March 16 to 17. The two-in-one forum invites many " "Heavyweight" industry leaders will be the guests, and will share topics on Metaverse and NFT marketing, online and offline omni-channel commerce and marketing, social platforms and direct-to-consumer e-commerce strategies, environmental protection concepts and brand values.
Speakers include representatives of many international and local well-known brands, such as Budweiser, Coca-Cola, Glico, McDonald's Hong Kong, CASETiFY, Lego, Meta, The Sandbox, Unilever, etc., to discuss the latest global marketing and e-commerce strategies with the participants. Share experiences.
Bringing together global marketing and e-commerce elites to participate and learn marketing tips from successful examples
This year's forum theme is "Together, We Create", MarketingPulse and eTailingPulse bring together global marketing executives, brand and corporate management representatives, advertising professionals and e-commerce experts.
In addition to arranging sharing on specific topics, the forum also features a series of practical workshops.
With the advancement of technology, the online marketing market has become more and more mature, and the epidemic has further promoted the new normal of online shopping, making digital transformation a major trend in corporate development.
In recent years, many well-known marketing programs have been effectively implemented through online channels such as network resources and social platforms, which can not only increase interactivity, but also increase the reach of products or activities and expand customer sources.
Experts in marketing and e-commerce solutions at the forum will explain their successful examples and share various innovative marketing thinking and skills to help their peers to further improve their business capabilities, keep abreast of the market pulse, and seize opportunities to bring new experiences to customers.
Experts analyze digital transformation opportunities, bring new marketing ideas to enhance customer experience
Barry Thomas, former head of global customer marketing and future business development for The Coca-Cola Company.
Barry Thomas, formerly Head of Global Customer Marketing and Future Business Development at The Coca-Cola Company, and Vice President of Global E-Commerce Growth and Future Business Development, has been with The Coca-Cola Company for 25 years.
He covers areas such as account management, account marketing, e-commerce, innovation, consumer analytics, product category management and future strategy.
He will share the theme of "Inspiration from Coca-Cola: Prospects of E-commerce Trends", analyze the current development of e-commerce and make predictions, and explain the new opportunities for marketing under the rapid development of the e-commerce environment.
Cao Tianli, Chief Marketing and Digital Consumer Experience Officer, McDonald's Hong Kong.
Cao Tianli joined McDonald's Hong Kong in 2019 as vice president of marketing planning, driving McDonald's digital transformation, further enhancing its brand leadership, and developing new business opportunities.
She said frankly: "Digital transformation will become the top priority for marketers, and it will only be eliminated if we wait and see." With the theme of "Digital Transformation: The Art of Connecting Customers", she will analyze with the industry how to apply innovative digital channels, and quickly Marketing opportunities, plan marketing solutions that bring more communication and promote customer participation in the new era, and explore the factors that make the brand stand out.
Dismantling the Metaverse and Positive Brand Concepts Another workshop to consolidate what has been learned
The themes of the forum cover different areas, and the speakers are all experienced business elites from all over the world.
MarketingPulse and eTailingPulse have become platforms to promote peer-to-peer exchanges, which can not only expand the network of contacts, but also learn from the successful examples of major global companies.
In addition to the above-mentioned digital transformation and marketing strategies, the recent hot Metaverse and NFT (Non-Fungible Tokens) opportunities have also been co-founded by Mr. Asher Rapkin, Director of Global Commercial Marketing, Facebook Apps and Emerging Platforms of Meta, and The Sandbox. Mr. Sebastien Borget, Chief Operating Officer, Fox Broadcasting Corporation, Justin Hochberg, Chief Executive Officer and Co-Founder of Virtual Brand Group, Ms. Melody Hildebrandt, Chairman of Blockchain Creative Labs BCL, Mr. Wu Peishen, Co-Founder and Chief Executive Officer of CASETiFY and South China Morning Post Mr. Lau Kerui, CEO, dissects the boom, explaining the elements and interactivity of the Metaverse, as well as the business and investment opportunities it creates.
In addition, adopting a positive strategy to promote the brand concept and enhance the brand value to attract customer support is also an important element to promote the sustainable development of the business.
At the forum, guests such as former Adidas Global Positive Brand Strategy Director and Positive Brand Strategy Expert Ms. Kathy Varol, as well as Oatly Chief Creative Director Mr. John Schoolcraft, SLOWOOD Co-founder Mr. Chen Kaiping and other guests shared that the former integrated the brand's positive vision into In the business, the successful implementation of positive brand promotion has greatly improved profits and customer loyalty; the latter has won consumers' recognition by promoting the positive concept of sustainable life. The forum gathers international and local brands to share the positive brand's experience. The way of doing business.
There are not only lectures to share, but also digital marketing and e-commerce workshops to provide participants with practical marketing knowledge, including social platform e-commerce, live broadcast marketing, influencer marketing, omni-channel marketing and programmatic digital outdoor advertising, etc. different aspects.
"Hong Kong 01" readers can enjoy a 45% discount code, enter "MBU02D5P" to join the online forum at a discounted price of HK$250 (original price HK$550).
Register now: click here
Marketing Pulse x eTailingPulse 2022 Online Forum
Dates: March 16-17
For more information, please visit the official website: Asia Brand and Marketing Forum (MarketingPulse), Asia E-Commerce Summit (eTailingPulse)
(Information and photos provided by customers)