At the entrance to the Balmain fashion show, hundreds of young people chant his name.
Not that of Neymar JR, nor that of Serena Williams or Nicola Sirkis of the Indochine group, who came to attend the show.
The star they've all been waiting for is Olivier Rousteing, artistic director of the Parisian house since 2011. Having become the most followed designer on Instagram in a decade (7.6 million subscribers), he is the only one capable to move the crowds to the cinema with his documentary
Wonder Boy, Olivier Rousteing, born under X
(released in 2019) or to fill La Seine Musicale (4,000 seats) with its concert parades for the benefit of the fight against AIDS.
How did he gain such popularity?
Rousteing documents his life on social media.
Over the posts and stories, the public is passionate about the French friend with Rihanna, Beyoncé and Kim Kardashian.
” READ ALSO – S
erena Williams, Neymar, Camille Razat at the Balmain show: celebrities answered Olivier Rousteing's call
Corn…
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