The European Union will ban the export of its luxury products to Russia, in order to deal "
a blow to the Russian elite
", within the framework of new sanctions decided with the G7 countries, announced Friday the president of European Commission Ursula von der Leyen.
"
Those who support Putin's war machine should no longer be able to enjoy their lavish lifestyle while bombs fall on innocent people in Ukraine
," she added in a statement.
French and Italian luxury should be particularly affected.
The French luxury giants LVMH, Kering, Hermès and Chanel announced on Friday March 4 the “temporary” closure of their stores in Russia.