Art comes to your wrist with this new collection from Swatch X Center Pompidou who transformed six iconic masterpieces into timepieces including works by Frida Kahlo, Amadeo Modigliani, Robert Delaunay, Vassily Kandinsky and Piet Mondrian.
This is not the first series of Swatch watches that the brand launches on the market with a theme of famous artistic works.
Until this new collection, the Rijksmuseum in Amsterdam, the Thyssen-Bornemisza National Museum in Madrid, the Musée du Louvre in Paris, the Museum of Modern Art (MoMA) in New York and, now, the Center Pompidou have already collaborated with the brand of watches.
The Swatch Collection and the Center Pompidou
Get ready for the vibrant colors of the collection of works of art that you can wear on your wrist.
This is the new Swatch collection in detail:
'Portrait of Dedie' by Amedeo Modigliani
The Italian artist whose iconic portraits captured the face of early 20th-century Paris reaches for a watch.
Swatch features the artist's signature on the strap, a metallic finish on the dial, and an unexpected pop of solid pink on the case, buckle, loop, and watch hands.
'Carousel' by Robert Delaunay
It is inspired by the third version of the artist's painting, which destroyed the first two versions of the painting.
Delaunay wanted to represent movement through color and this was one of the approaches for this Swatch design.
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Eiffel Tower by Robert Delaunay
Reinvents the artist's famous angled representation of the most important monument in Paris.
The clock's proportions were distributed to stay true to Delaunay's original painting.
'The Frame' by Frida Kahlo:
Swatch reinvented one of the Mexican artist's most famous self-portraits by creating a perfectly divided mirror image between six and twelve o'clock on the watch face.
The intense and cheerful colors cover the piece in its entirety, with pink tones at the base of the strap.
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'Red, Blue and White' by Piet Mondrian
Geometric abstraction becomes a watch with this design.
Swatch made sure that the hues used in the pieces were exactly the same as the original artwork.
Blue Sky by Vassily Kandisky
Swatch replicates Kandinsky's deep, textured painting technique in this design, showcasing many fascinating characters that inhabit the artist's original painting.
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