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The linked publicist and friends from the news: Who is Yonit Levy's sponsor? - Walla! Brenze

2022-03-14T12:41:50.003Z


The linked publicist and friends from the news: Who is Yonit Levy's sponsor? The linked publicist and friends from the news: Who is Yonit Levy's sponsor? The strange story about the sponsorship that Yonit Levy received, and who is the publicist who managed to get his hands on the most sensitive place in the news company? David Wertheim 14/03/2022 Monday, 14 March 2022, 14:21 Updated: 14:30 Share on Facebook Share on WhatsApp Share on Twitter Share on Email Share on ge


The linked publicist and friends from the news: Who is Yonit Levy's sponsor?

The strange story about the sponsorship that Yonit Levy received, and who is the publicist who managed to get his hands on the most sensitive place in the news company?

David Wertheim

14/03/2022

Monday, 14 March 2022, 14:21 Updated: 14:30

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Sponsored by the PR firm, whose clients are from the news company's reviewers, for a news product presented by the news company's face - it is a significant precedent, and like any precedent, it rests on the loose bricks of the separation wall, between parent companies Rainbow and Network and companies Their news

In recent days, she has joined the television promo of the UNHOLY podcast of News 12, presented by Yonit Levy, a slide show that has raised quite a few eyebrows in the advertising and press industry.

It is a short, seemingly innocent sponsorship, bearing the name "Minkowski."

The reference, for those who are less familiar with the world of advertising and public relations, is to Ido Minkowski's public relations office



. It rests on the loose bricks of the wall of separation, which is cracking, between the parent companies Rainbow and Network and their new companies.



In the podcast, according to the N12 website where he is located, "Yonit Levy and the journalist Jonathan Friedland from the British Guardian, talk weekly about Israel and the world on current affairs, politics, culture."

However, according to the rules of the second authority, the news company is strictly forbidden to engage in or trade with advertisers, and it is considered a "separate entity" from the parent company - Keshet or Reshet.

In addition, new companies are not allowed to broadcast sponsorships for their television products, except in the weather forecast.

It should be clarified here that the online activities of the broadcasters and the news companies are not regulated, because this activity is not included in the Second Authority Law.

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Rainbow sells the publication.

The UNHOLY podcast (Photo: Screenshot, Screenshot)

The Authority has additional enforcement tools that enable it to deal with the infiltration of advertising content into news activities, for example through the news company's regulations and the license granted to it.

Activities that contradict the purpose of the license can be avoided and the company's board of directors also has duties and responsibilities in this regard.

However, the rules of authority and regulation were set long before anyone even imagined that a critical mass of viewers would reach the new companies via the internet.

So what do you do if the product is digital, magazine and complementary - but strictly newsworthy, presented by the main news presenter, and promoted on the TV screen while she herself presents the edition?



According to sources familiar with the regulation, the authority has additional enforcement tools that enable it to deal with the infiltration of advertising content into news activities, for example through the news company's bylaws and the license granted to it.

Activities that contradict the purpose of the license can be avoided and the company's board of directors also has duties and responsibilities in this regard.



But in the meantime, the parent companies have found a way around the law that states that the news company should not have commercial activity that concerns advertisers who are in many cases also its reviewers, and this activity is carried out by Keshet - even when it comes to conferences and conferences.

In the past, there have been various complaints about the commercial use made of the news company in this context, and the authority has indeed conditioned the existence of the activities on a complete separation between the news content and the commercial activity (as at the influencers' conference, for example).

Significant precedent.

Slide to the PR office (Photo: screenshot, screenshot)

His hand in all

In the past year, the firm has invested quite a bit in the field of PR - also for itself and not only for its clients. The promotion is done mainly on social networks, but also on niche sites that cater to the advertising industry.

But the strange sponsorship of the Minkowski firm does not stand alone.

In this case, it is the tip of the iceberg of the closest cooperation between the PR office and the news company. It may be too close. The Minkowski Public Relations Office was established in 2015 by Ido Minkowski - a former IDF Spokesman - and according to its website "One Stop Shop with expertise ranging from strategic consulting, media and crisis management, through spokespersons and lobbies, new media, consulting for campaign management, to business connections and the production of conferences and events.

Everything in one place".



The company, it claims, has quickly crossed the 100-mark mark as it operates in all content worlds and in a wide range of fields: high-tech, real estate, infrastructure and transportation, capital market, public and government institutions, consumer and retail, restaurants, lawyers, accountants, nonprofits, Workers' committees, culture and entertainment, celebrities, network influencers, etc. Over time, Minkowski also began to represent quite a few entangled entities, which needed "crisis consulting" services, including Black Cube, Moshe Hogg, Jackie Ben Zaken and NSO.



It seems, however, that unlike most public relations people, who prefer to stay behind the scenes so as not to overshadow the client, Minkowski consciously chose the opposite strategy.

In the past year, the firm has invested quite a bit in the field of PR - both for itself and not only for its clients. The promotion is done mainly on social networks, but also on niche sites that appeal to the advertising industry. Sponsorship for the ranking of the "40 influencers under the age of 40" - when the director general of the firm surprisingly received a place in it alongside a personal column on the firm's success.

Now, it turns out, the firm has begun marketing itself in traditional media as well, with sponsorship of prime-time television.

Close friendships.

Sudri and Minkowski (Photo: Photo Processing, Shlomi Yosef)

A senior in the PR industry: "On his private Facebook, Minkowski often brags about the huge amount of items he manages to put in the 12th edition, on a scale that is much higher than what any other office manages to put in."

Over the past year, around the celebrations of Hogg and NSO, Minkowski has frequently starred on Keshet as a panelist on a number of current affairs programs in Keshet, but also on News 12 - when only in the past year he has been interviewed at least twice on the news programs. And in the main edition.

Also celebrating himself enjoying before the affair that bears his name is full of little interviews and positive items around the editions and rainbow screen.



About a month ago, this presence even found an almost ridiculous expression, even in terms of PR-journalist relations on commercial television: Minkowski sat as a panelist on the current affairs program "Yoav and Limor" alongside three of his represented sisters - who "founded a high-tech company." Enjoyed a pampering item at Mako - Keshet's website, about a week ago.



A senior figure in the Israeli public relations industry, who competes with Minkowski, claims that this is a breach of the rules used in the market.

"On his private Facebook, Minkowski often brags about the huge amount of items he manages to put into the 12th edition, to a much higher extent than any other office manages to put in. Add to that his personal connection with Guy Sudri, News 12's VP of content. "

Tiny part of Minkowski's customers on News 12 screen (Photo: screenshot, screenshot)

News 12 Minkowski (Photo: Screenshot, Screenshot)

News 12 Minkowski (Photo: Screenshot, Screenshot)

If Rani Rahav had sponsored Yonit Levy's podcast?

According to his own testimony, in just the last week he "managed to" bring into the news 12 no less than 5 positive items about his customers - including Rapid, which was criticized by the floor for its decision to hold a huge party during the war in Ukraine.

Indeed, Minkowski is one of the most linked publicists in News 12 and also has personal connections with other senior executives at the company. He himself even brags about this many times on his personal Facebook page. No less than 5 positive items about his clients - including Rapid who was criticized by the floor for the decision to hold a huge party during the war in Ukraine, while other companies announced that they would cancel their planned parties and donate the money to the battle refugees



. Another high-tech communications specialist agreed with the problematic relationship with the news company. "Apart from dozens of positive articles for his clients, he is also spared there when his clients are at the center of investigations or negative articles.

For example, his client Rapid, who has already received a lot of negative articles about his boastful parties, the item on the matter that came up in Mako went up without any criticism at all.

And in 'Six Nations',



The same consultant concludes: "Everyone knows that it is forbidden to buy marketing content in the news, but once companies know that there is a publicist who will put them in there with certainty and ease and emphasize the positive aspect of their conduct, they will pay any price.

It sure is better for them and cheaper than buying commercials, or even marketing content on a morning show.

They just go to this gatekeeper and he puts them in.

"We see here a clear privatization of the news and giving all the power to one publicist, who is not sure that his motives are pure. What would you say if Rani Rahav sponsored Yonit Levy's podcast? It would pass?"



News 12

responded: "The podcast is an N12 product that is not on TV. It is an advertisement for Keshet and Mako like any advertisement on TV, and the digital news company does not sell advertisements. The

other authority

has not yet commented.

Guy Sudri

chose not to comment.

  • Brenze

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Tags

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  • News 12

  • Ido Minkowski

Source: walla

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