After years of rivalry - my father and father join forces: FREETV will collaborate with Partner
Partner has signed an exclusive agreement with Keshet and RGE's FREETV, under which FREETV will offer a service based on Partner's fiber optic infrastructure.
Partner CEO Avi Zvi was for years an opponent of Keshet CEO Avi Nir, when he headed the chain
David Wertheim
20/03/2022
Sunday, 20 March 2022, 09:21 Updated: 10:08
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The communications group Partner announced today (Sunday) that it has signed an exclusive agreement with FREETV, the new streaming company of Keshet and RGE, under which FREETV will offer its streaming services as an integrated package (bundle fiber-streaming) based on Partner's fiber optic infrastructure.
As you may recall, Partner CEO Avi Zvi was for years an opponent of Keshet CEO Avi Nir, when he headed the chain.
The FREETV service is an applicative streaming service that will be offered to all television consumers in Israel on top of the existing Internet infrastructure.
In addition, this collaboration will allow FREETV to offer end consumers a premium service that combines 'Partner Faber', Partner's fast and stable Internet service, along with FREETV's streaming service and all in one package and pricing that the company defines as attractive.
The agreement between the parties was signed for three years, after which it is expected to be renewed automatically each year.
For the purpose of providing bundle services, establish a FREETV Internet Service Provider (ISP).
To date, Partner has deployed about 740,000 households throughout the country, of which about 225,000 subscribers to the service.
By the end of 2022, Partner expects to reach about one million deployed households.
More on Walla!
The arms race ahead of the OTT bang: first content deal for FREETV
To the full article
Partner CEO Avi Zvi (Photo: Israel Shem Tov)
Yaakov Nadborni, CEO of FREETV (Photo: PR)
Last week, FREETV
also unveiled parts of its content strategy, and signed its first content collaboration agreement with WOT - the joint production company of Golan Yochpaz, Herzliya Studios and co-CEOs Efrat Dror and Yoav Peretz.
The second of 2022, when filming will begin around May. It should be noted that as a streaming company, FREETV is not committed to investing in local content, and yet this move indicates its intention to invest in original productions also in
the future. The competitors are yes and hot. FREE TV will also provide the content packages of the international content giants Netflix, Amazon, Disney Plus and others.
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