NIO, which has been waiting for a long time, is finally officially listed on the Hong Kong Stock Exchange. This is the fourth listed company of 48-year-old Li Bin, and it is probably the most difficult one in the listing process. In order to successfully list in Hong Kong, NIO chose to go public. Listed by the "Introduction to Listing" method without financing at all.
The dismal market conditions caused NIO's Hong Kong stock to break on the first day of its listing, and the stock price plummeted for the next three trading days.
In his entrepreneurial career, Li Bin, the founder of NIO, has experienced many difficulties such as the bursting of the Internet bubble in 2000, the stock market crash caused by the subprime mortgage crisis in 2008, and the stock price of NIO falling to one dollar in 2019. Li Bin, who has experienced ups and downs, has long since calmed down his attitude towards wealth and stock prices. much more.
As an Internet entrepreneur, although Li Bin has repeatedly belittled Tesla, he has one thing in common with Elon Musk: as controversial figures, both of them understand the laws of Internet communication very well, and are good at using hot spots to Do marketing.
Li Bin has been known as a "marketing master" for many years, and some people even suspect that he used "pyramid sales" to brainwash cars to sell cars. The most famous one is the astonishing words of this "car maker": In China, NIO surpasses Tesla. Pulling (Tesla) is not difficult, just like Amazon (Amazon) can't do JD.com in China.
In fact,
Li Bin's first entrepreneurship was inseparable from the fact that the Internet took root in China. Since then, he has witnessed the rise and fall of China's online portals, and the new energy vehicle industry has become the most popular investment outlet in the world.
As a big boss who has been working hard on the road of entrepreneurship, observing Li Bin's life ups and downs can be said to be connected with the ebb and flow of Chinese business.
The NIO press conference once contracted 8 planes, 60 high-speed train carriages, and 19 five-star hotels, which has become a hot topic on social media platforms.
In 1996, Li Bin, who had just graduated from university, founded the Internet company Antarctic Technology and became the first batch of Internet entrepreneurs in China.
At that time, it was the embryonic period of China's Internet industry, and giants such as Tencent and Alibaba were born successively.
The year 2000 was a turning point in the global network, and it was also a watershed in Li Bin's entrepreneurial career. He founded the Easy Car Service Network, which mainly provided car information services.
Yiche.com was born at an untimely time. When the Nasdaq bubble burst, the stock prices of Internet companies fell horribly, and the valuation of Internet companies also fell to a low point.
After going through difficult times to prepare for an IPO, the U.S. subprime crisis broke out in 2008, and U.S. stocks fell horribly again.
Li Bin recalled this experience and talked about two beliefs at the time, "One is that more and more people will buy a car, and the other is that the Internet will be the future." In 2010, the ten-year-old Yiche.com finally ushered in the harvest moment. , successfully listed on the New York Stock Exchange in the United States, becoming the first Chinese auto network company listed overseas.
NIO’s flagship store is located in a prime location, and its decor is more like an Apple-owned store than a car sales store.
Li Bin's heart has been surging with restless genes, and he has a grand plan to start a business in the field of automobile technology, and bet his entire net worth in the new energy automobile industry - not only to do online marketing for automobile companies, but also to build his own cars!
In 2018, NIO was successfully listed in the United States, and Li Bin became China's first listed car manufacturer.
Li Bin insisted that Weilai must establish high-end brand value, attract high-quality customers, and then expand new customer groups through online community marketing and word-of-mouth communication.
NIO's first flagship store in China, NIO House, is located in Dongfang Xintiandi, the most prime location in Beijing. Its decoration style is similar to that of Apple's self-operated store.
Every detail hints at Li Bin's car-building concept:
Weilai is not a copy of the Chinese version of Tesla, but a Chinese new energy vehicle brand in the Apple model.
Compared with the fluctuation of the stock price, Li Bin, a "car maker" who has experienced strong winds and waves, is more concerned about whether the upcoming NIO ET7 can be launched as scheduled, and the user reputation after the new car is launched.
For details, please read the 309th issue of "Hong Kong 01" Electronic Weekly Newsletter (March 21, 2022) "
Li Bin of Weilai Automobile: A Car Builder Who Can't Look at Tesla
"
.
Click here
to try out the weekly e-newsletter for more in-depth reports.
Other exclusive selections from the
309th issue of "Hong Kong 01" e-weekly newsletter :
After the stock market crash, the dark moment of the Jedi counterattack has passed?
The fifth wave of the epidemic highlights decision-making mistakes and requires a large-scale review to summarize experience
Cancellation of provident fund hedging is not appropriate to make up for the loss of conversion
Anything that lasts must be moderate and sustainable: what kind of epidemic prevention does China need
How does China establish a different style of great power diplomacy?
To reverse the "weak expectations", more is needed after the State Council Finance Committee meeting
Li Bin of Weilai Automobile: A car madman who doesn't like Tesla
From hot war to information war, Ukraine and Russia demonstrate future AI war?