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In times of crisis people hoard, that's no different in Russia than anywhere else.
People are not only hoarding staple foods or sugar: now there is also panic buying of medicines.
Antidepressants, sleeping pills and contraceptives are particularly popular.
According to analysis firm DSM Group, Russians bought around 270 million medical items in the first two weeks after the war began - almost double the normal amount.
This is not necessary at all:
Sergei Shulyak, Managing Director of DSM Group: "Truckloads full of medicines come to us. Yes, some manufacturers have problems with supplying the ingredients, substances and some ingredients, but for this case we have many generics as our own alternatives. Unfortunately the situation is that we're facing, the result of fear and panic buying. To be honest, it's all our fault."
In opinion polls, most Russians support President Putin's decisions – also a result of state propaganda.
Despite this, social media data shows that many Russians are troubled by Western sanctions.
Prices are rising, many products are becoming scarce.
Also medication.
Valentina, resident: "I take L-thyroxine myself because I have thyroid problems. Well, I take it every day and I'm worried about it, so I bought it to last a few months. I'm worried whether I can get it later in pharmacies or not. Everyone asks for it."
Vladimir, resident: "There might be some shortages, especially if the drug is imported, but I think it will all come back because politics is politics, but economics is economics – they all have to sell, they all have to make a profit, so will be all back."
It is doubtful whether this confidence is justified.
There is no end in sight to the war in Ukraine.
And even then, the West would hardly lift all sanctions quickly.