Atari celebrates its 50th anniversary in style with a tennis collection for which it collaborated with the sustainable footwear manufacturer, Cariuma.
All five designs are made with eco-friendly materials like organic cotton canvas, natural rubber, recycled plastics, and cork insoles.
In addition, for every pair sold, two trees will be planted in the Amazon rainforest.
"We want to directly help reforestation and the preservation of the natural habitat of our endangered species through our own reforestation program," the company says.
The models of the Atari X Cariuma collection
Cariuma's five most popular designs were used for this collaboration: the OCA Low ($89) and Catiba Pro ($98).
To celebrate Atari's 50th anniversary, the Catiba Pro features a pixelated Cariuma logo on one side and the iconic Atari Fuji logo on the other.
While the OCA Low has the Atari logo and the words "Game On".
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The Catiba Pro will come in black and white versions, while the OCA Lows will have a red and black and white color scheme.
All sneakers are now available through the Cariuma online store.
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It is not the first time that video games and fashion are mixed, far from it.
Playstation launched branded footwear through Nike and Adidas and Xbox also had a team at one point.
There was even an Atari speaker hat released a while back.
So this is just the latest.
The Atari x Cariuma Collection is available online at Cariuma.com if you like what you see.
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