The epidemic is severe, and all walks of life have been hit hard, but the bioceramic "MoonSwatch" co-branded watch jointly created by OMEGA and Swatch is an unprecedented price, and the news has triggered a global "riot". Hong Kong also set off a long-lost retail queue fever and Speculation style.
Although the watch was only officially launched this morning (26th), there have been queues at Swatch stores in Hong Kong and Kowloon since the day before yesterday (24th). Nearly 100 people sat on the ground outside Langham Place early this morning and even "hit the floor", and some police officers arrived. The market understands; there are even high-priced speculation on the Internet, which are generally three times more expensive than the original price of 2,100 yuan, and the most expensive is 20,000 yuan.
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This joint watch "The BIOCERAMIC MoonSwatch Collection" is the first collaboration between OMEGA and Swatch to create the first bioceramic "MoonSwatch" moon watch in history.
11 watches named after space stars are priced at 2,100 yuan each.
According to the data, the watch is made of BIOCERAMIC, a unique material composed of two-thirds ceramics and one-third castor oil. It features an asymmetrical case and a "Dot over 90" tachymeter scale.
According to Swatch's facebook page, the watch was officially launched today (26th), while there are only 4 Swatch stores in Hong Kong and Macau for sale, including Causeway Bay Kai Chiu Road (10:30 to 19:30), Tsim Sha Tsui Harbour City (10:30 to 19:30), Langham Place, Mongkok (10:30 to 19:30) and Macau Banzhangtang (10:00 to 22:00), all of which will be distributed at 8:30 this morning. Limit two per person.
The special page also pointed out that this series of watches is not limited production and has no serial number, and all styles will also be arranged for sale in the online store in the future.
One is OMEGA, a high-end mechanical watch, and the other is Swatch, a popular watch for civilians. The two cooperated to launch a joint watch with a price that is affordable to the people. As soon as the news came out, it has set off a craze all over the world, and queues have appeared everywhere.
Although the epidemic situation in Hong Kong is severe, it has not hindered the determination of the public to buy watches.
It is reported that people have been waiting in line outside the store since Thursday (24th).
In the early hours of this morning, a reporter from "Hong Kong 01" went to Langham Place to find out. It can be seen that there were nearly 100 people sitting in line outside the mall. Some people even "hit the floor" to sleep. Most of them were South Asians and the elderly, and a small number were young people. At one point, police officers visited the scene and reminded those present to keep their distance and take photos, but no tickets were issued.
On the other hand, Swatch posted a notice stating that 72 chips would be distributed from 8:30 this morning. Among them, Ms. Huang and Mr. Feng both said that they bought watches for their own use, and they were not worried that they would be infected by the epidemic due to queuing.
In addition, although the watch has not been officially released, there has been speculation on the Internet. Many users of the trading platform Carousell pre-sold or purchased at high prices, generally 6,000 to 7,000 yuan, which is three times the original price; The user offered an "astronomical price" of 20,000 yuan.