Decathlon, Louboutin, Lufthansa, Disney, L'Oréal, Google, BNP Paribas, Lockheed Martin, Facebook, Nestlé... Companies now define the limit between good and evil, or even what is good to appreciate and what which should be condemned.
This is the thesis developed, brilliantly and with an impressive myriad of examples, by Anne de Guigné, senior reporter for
Le Figaro
in charge of economic policy issues, in her essay
Le Capitalisme woke
, published by Éditions La Cité.
Insidiously, companies have gradually - over the past ten years, calculated the journalist - made a sensational entry into politics, especially in the United States, paying particular attention to questions of identity that relate to ethnic origins , sexual orientations, “gender choices” or supposed class privileges.
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Capitalism woke: when the company says good and bad
“Our era has swung into an astonishing Puritanism
,” denounces Anne de Guigné.
Today, most brands no longer seek to…
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