We strolled on the “Avenue”, often with the family, in this extension of the 3-Fontaines shopping center this Sunday, in Cergy.
Open since Wednesday, the places also aim to become "a place of life".
Amir, the star of Sarcelles, revealed by "The Voice", made his contribution during a showcase which attracted many fans.
Customers also discovered a brand new gallery and its stores with shiny signs that seem to be innovative in the Val-d'Oise.
In any case, this is the opinion of Anne, who came from Ermont.
“It's big, bright and there are a few signs you can't find elsewhere.
Or else we have to go to Aéroville or Qwartz, in Villeneuve-la-Garenne.
For example, Stradivarius, I didn't know…” she confides, a bag from the store in her hand.
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A judgment shared by many, according to Antoine, who has been running a cotton candy and popcorn stand since Wednesday at the entrance to the shopping mall.
A strategic position to gather people's opinions.
“They think well of it.
I haven't had any negative reviews.
People find it very pleasant and very bright, that there is daylight and not just artificial lights.
They sometimes say it's like an airport.
»
"Lego, it works very well"
At the end of the month he will install a merry-go-round at the other end of the gallery.
“We have 25 rides in shopping centers and by comparing, we can say that it is successful.
We have space, it's wide.
“Some brands have, according to him, attracted a lot of people.
“Lego works very well.
Cotton candy was offered on presentation of a ticket, and the majority came from Lego.
Beshka seems very buoyant also for young people.
»
It's around 3 pm and the crowd is getting a little denser as Amir's mini-concert approaches.
A little apart, on benches installed along the avenue, a father does not seem won over by enthusiasm.
“It's not me who does the shopping… My son and his mother are in the shops.
I am waiting for them with the little one, ”says Smaïl, who lives in Cergy and is patient.
“What bothers me in this new center is that we continue to concrete and we don't leave much to nature.
Concrete takes it all.
I also wonder what the added value of all this is.
These are the same brands… I thought we were going to learn some lessons from the Covid and the health crisis, to favor short circuits… ”
Objective: return to 18 million visitors per year
A little further Amir begins to heat the public.
“What happiness!
» he launches to the young people who take up his refrains in chorus.
The extension of the 33,000 m2 shopping center, launched in 2018, will eventually accommodate 72 shops.
3-Fontaines shopping center, in Cergy, this Sunday.
LP/Frederic Naizot
They should all be installed within six to eight months.
This will be followed by the renovation of Cergy-3, where Fnac has until now been located, which has moved to the surface by joining the Avenue.
A project “under development” according to the promoter, Hammerson France, which has invested 360 million euros (M€) in the renovation.
The 3-Fontaines site now offers an area of 100,000 m2 and 3,700 parking spaces (3,200 previously).
A free coworking space is located on the 1st floor and an agora will even host cultural events.
“The goal is to show people that they are in a city center, with a bakery, a hairdresser and, very soon, a florist,” explained Hervé Deniau, director of 3-Fontaines.
With the aim of regaining attendance comparable to that of ten years ago, i.e. 18 million annual visitors.