[$10,000 Electronic Consumer Coupon / Consumer Coupon 2022 / Eligibility for Consumer Coupon Application / Update of Information / Supplementary Information / Lost Octopus / Eligible Persons] Financial Secretary Paul Chan announced that the first issue of $5,000 electronic consumer coupons will be distributed on April 7 .
However, there are still more than 1,000 confirmed cases in recent days, and social distancing measures have not been relaxed. Huang Jiahe, president of the Hong Kong Restaurant Association, is worried that he will not benefit. It is estimated that he can only get 15% of the total consumption coupons, which is half the amount compared to last year. , so we can only look forward to the next 5,000 yuan consumer coupons.
Shau Ka-fai, a member of the Legislative Council wholesale and retail sector, estimated that merchants selling daily necessities, food and anti-epidemic products would benefit most from consumer coupons.
In recent days, the flow of people in the market has increased, and the confidence of citizens to go out has increased significantly, and merchants have also launched publicity campaigns.
▼Four major electronic programs for issuing electronic consumer coupons in 2021▼
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The middle and lower grassroots are used to purchase medical supplies
Huang Jiahe, president of the Hong Kong Federation of Catering Industry Association, said that the current epidemic situation in Hong Kong is severe. On the day of the distribution of consumer coupons, restaurants are still prohibited from dine-in in the evening market. According to the government, it will be relaxed as soon as April 21, so he expects , the earnings of restaurants will drop significantly before the relaxation.
At the same time, the income of the public has decreased and the unemployment rate has risen. He estimated that the middle and lower class citizens will buy more medical supplies, or patronize supermarkets and markets, which will also affect the industry's benefits from consumer vouchers.
Worrying about the loss of 6 billion Huang Jiahe: "It's impossible this time"
Huang said that last year, when consumer coupons were distributed for the first time, it is estimated that the industry obtained one-third of the total consumer coupons, which is about 12 billion yuan; however, affected by social distancing measures this time, it is believed that only 15% of the amount will be obtained at most, which is halved compared to last year. , that is, about 6 billion yuan.
"This time, it's very obvious that it may not be 15% in the early April, it may be less than 15%, and I'm always worried that the public will use it all at once."
The industry deploys and pushes targeted discounts and looks forward to the second phase of 5,000 yuan consumer coupons
Huang believes that the industry is deploying targeted promotions to attract customers, such as paying with consumer coupons, and getting additional cash coupons to prolong the effect of consumer coupons when the relaxation is later on.
However, at present, the industry has predicted that the next 5,000 yuan consumer coupons may be distributed in the second half of the year. If the epidemic situation stabilizes and customs clearance between China and Hong Kong resumes, according to the situation of 90% of the business in the industry in December last year, it is believed to be favorable for the prime time at the end of the year. The introduction of consumer coupons is a booster.”
The retail industry is expected to use two consumer coupons together to drive large-scale consumption
Shau Ka-fai, a member of the Legislative Council for wholesale and retail sectors, said that the political circles were worried earlier that when the consumer coupons were distributed in April, the epidemic had not yet eased, and the public would not dare to go out and would "get twice the result with half the effort".
However, the government responded at the time that it hoped that the public would be able to use the coupons to buy daily necessities, so the industry also understood that the coupons to be distributed later were intended to help citizens in their daily lives.
Shao also pointed out that the industry noticed an increase in the flow of people in the market at the end of March. It is believed that citizens have antibodies after being diagnosed. In addition, the government is about to gradually relax the measures, so the confidence to go out has been strengthened.
"The business has changed a little bit, it's better than nothing."
Shao estimates that merchants selling daily necessities, food and anti-epidemic products will benefit most from consumer coupons.
The first 5,000 yuan consumption coupons can be extended to October 31. He believes that some citizens are not in urgent use, or wait for the second phase of consumption coupons to be used together, which will also help merchants selling high-priced goods.
▼The government announced on February 23 that it will launch electronic consumer coupons this year▼
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