Time stamp: H&M HOME launches a new design concept and a spring collection

The new H&M HOME store in the Azrieli Mall in Tel Aviv offers twice as many items as before, over a larger area and also includes innovations in the form of furniture items such as chests of drawers, side tables and chairs at attractive prices.

Walla!

Home and design

10/04/2022

Sunday, 10 April 2022, 14:24 Updated: 14:40

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In the current era where many of us are refreshing our homes, purchasing hospitality items and holiday gifts, the H&M franchise in Israel has also decided on a refreshing change.

In the Azrieli Mall in Tel Aviv, a concept

store was launched in a new design, in accordance with the new international design line of the Home Styling brand, with many more beautiful items for the home, scattered over a larger area.

The latest in the field of home design, lifestyle, hospitality and home styling, and in the coming weeks the store will also offer light furniture items: chests of drawers, coffee tables, designed chairs, etc. These items are the most intriguing element in the new collection, as hitherto only.

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To the full article

Twice as many items.

The new H&M HOME store in the Azrieli Mall in Tel Aviv (Photo: Hagai Michaeli)

Leads the campaign.

Ronit Yudkevich (Photo: Eitan Tal)

The furniture items are not yet really present in the new store, but just a few of their first swallows (global supply challenges everyone has been suffering from since the Corona crisis delayed their arrival a bit, and are expected to arrive in the coming weeks), but what we saw seems like an accurate interpretation of leading Accessible.

A wooden stool for 249 NIS, or a sideboard with wood and rattan (599 NIS), caught our eye, for example. And there are also side tables and coffee made of Nordic and neutral block metal. Furniture items will join stores later.

Another area where there is a lot of investment and thought is the scented candles - a huge variety of complex and interesting fragrances (such as Olive & Sage, Sunflowers, or Cotton) that come in a variety of shapes and sizes, in designed vessels (which can be used even after the candle dies) and in high end looks. .

These could be a refuge and salvation for the helpless who "do not know what to buy" a holiday gift.

Intriguing addition: light furniture items.

Vertical sideboard, 599 NIS (Photo: Hans and Mauritz)

Do not know what to buy for the holiday?

Scented candles from H&M Home (Photo: Walla! System, Meitar Schleider Putschnik)

Complex and interesting fragrances.

The H&M Home candle collection (Photo: Walla! System, Meitar Schleider Putschnik)

The new store has also expanded in terms of storage space, and now covers 420 square meters and offers a diverse collection of items designed for the various spaces of the house, including: living room, bathroom, bedroom, kitchen, children's rooms and outdoors. The H&M HOME brand uses more environmentally friendly materials in its products, such as organic cotton, recycled polyester, recycled glass, etc. Currently, 90% of the brand's textile items are made from more environmentally friendly sources

. Natural wood items along with a wide range of tools inspired by Art & Kraft. As befits the spring season, the collection's color palette is soft and pleasant and includes cream shades, white alongside touches of mustard and gold. And of course you can not launch without a campaign , Led by Ronit Yudkevich, who is also an interior designer and a fashion icon.

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