The local epidemic situation has gradually eased, and the four-day long Easter holiday has begun. In addition, the government has issued the first phase of electronic consumer coupons. Feng Xiuyan, the acting executive director of Sun Hung Kai Properties, predicts that the public's consumption appetite will increase again. The 15 major shopping malls in SHKP include apm, Tai Po Super City, Yuen Long Plaza, New Jade Shopping Centre and Metropolis Plaza, etc., will immediately launch an additional 2 million yuan in spending rewards, with a total of 10 million yuan in rewards and discounts.
She said that the distribution of government electronic consumer coupons for more than a week has successfully stimulated the market's consumer sentiment, and shopping malls have also launched intensive promotional activities. Since the introduction of consumer coupon discounts in shopping malls, more than 10,000 consumer rewards have been distributed, absorbing a large amount of spending power. The consumption of few customers exceeded the amount of government consumption vouchers, which benefited shopping malls and various merchants.
Feng Xiuyan predicts that the Easter weekend will last for 4 days (April 15 to 18), and the flow of people and business in shopping malls will increase by 50% and 30% respectively on a monthly basis. Among them, Easter gift boxes, fashion apparel, electronic audio-visual products and jewelry and gold accessories will benefit more.
Consumer sentiment has improved. Apm chocolate merchants expect business volume to increase by 30% compared to the previous month, and jewelry tenants expect business volume to increase by 60% compared to the previous month.
In addition, in the flagship shopping malls in the region, such as Tai Po Super City, some electronic product merchants estimate that the public's consumption sentiment will continue to rise, and the business growth during the Easter long holiday will more than double.
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