Reporting: Microsoft will embed commercials in free games
The company is looking to integrate ads on the various platforms and Xbox consoles in a way that will not harm the gaming experience or bother the players
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18/04/2022
Monday, 18 April 2022, 14:15 Updated: 14:19
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Free games (mostly) are a great way to allow the elders to play for free, and the amounts of money they decide to spend will be invested in skins, various accessories or even new characters.
While the developers of those games will have to update the games with new content frequently so that the players do not "get bored" and move on, it is still a way for the developers to make money on a so-called free product.
Now according to various reports on the net, it seems that Microsoft is working on a future program that will incorporate advertisements and ads within free games on its various platforms, such as Xbox consoles and the Game Pass service, and will allow the developers of those games to share the profits from exposure.
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According to a Business Insider report, Microsoft plans for the commercials to appear within the games but not interfere with the gameplay itself, and they will appear, for example, on billboards of racing, or even various action games.
It was also reported that Microsoft cares about the well-being of the players and they are considering how to integrate the project naturally so that it does not tire itself out or provoke their anger on the players.
Some of the other examples mentioned were from games like Alan Wake which included quite a bit of covert advertising from the media company Verizon or batteries from the Energizer company, and even Mario Kart 8 which featured various models of Mercedes vehicles over the years.
According to Microsoft's sources, Microsoft does not want to charge a fee or percentage for the project, and it will allow distributors and developers to share the profits between them - a move that will give full control to the developers themselves and allow even small ones to reach exposure and profit with high and real potential. , And are probably the main target audience for which the project is intended.
Covert advertising for Energizer in the Alan Wake game (Photo: Screenshot, Remedy)
Mercedes vehicles in Mario Kart 8 game (Photo: Official Website, Nintendo)
Advertisements in the gaming world is a phenomenon that has begun to emerge in recent years, and to this day has mainly bothered sports players.
The NBA 2K game has embedded skippable advertisements on the loading screens, including EA which has added commercials to the UFC 4 loading screens in the past, and billboards for games like the Madden NFL, NASCAR, NHL and even Burnout Paradise.
There is no doubt that in an industry that is becoming more and more expensive, and the price of games is slowly starting to skyrocket to $ 70 for a new game, players would have preferred to have an ad-free experience after paying the best of their money.
But it seems that Microsoft's approach will be completely different and will only be included in free games, and it will allow new developers to monetize and increase their exposure.
Advertisements in the NBA 2K21 game
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Gaming
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Microsoft