The publicity of the academies that prepare students for the competitions of firefighters usually includes photos of kids giving everything in the
gym
, success stories and private trucks used for training.
Another different thing is that a public vehicle, from the Madrid City Council, visits your business and you take the opportunity to record an advertisement, as has happened with a center in Carabanchel, one of the many academies of this type in the capital of Spain.
In the 20-second video published this Monday on the Instagram account of the Integral Training academy, a man is seen from behind dressed in the municipal black uniform and the reflective badge “Firefighters.
Madrid".
He walks from inside the academy premises to the door on Avenida de Usera, 6, where the light urban bomb from Park 5 of the Fire Department of the City of Madrid awaits him.
The man climbs into the passenger seat without saying anything to the camera, while another man also dressed in uniform waits behind the wheel.
“!!Come where all the bomber@s of MADRID are trained🚒 #integralformacion”, falsely affirms the message that accompanies the video, as if the municipal body did not have alumni from other centers.
Consulted by EL PAÍS,
View this post on Instagram
A shared publication of Integral Formacion (@integralformacion)
The video has been published two months after a Madrid municipal police commissioner celebrated his mother's funeral with the assistance of four local officers dressed in gala, another incident in which public resources from the City Council were used in a private sphere.
In that case, the Director General of the Police announced a disciplinary procedure against those responsible.
Unlike the case in February, on this new occasion a profit component comes into play.
Those responsible for other Madrid academies consulted by this newspaper say they are upset because they perceive unfair competition.
"In the academies it is always about giving the image that you have contacts in the public sector," says the head of an educational center, who asks for anonymity because he does not want to make enemies in his union.
The owners of the academy are usually active firefighters who combine that business with their public service.
In the foreground, the truck that participated in the commercial video, the light urban pump of Parque 5º, commonly called the first exit car. MADRID CITY COUNCIL
Integral Formation is a veteran academy that in its online information claims to have more than 20 years of experience and to be the leader in results in the sector of competitive exams for firefighters in Madrid.
A member of the academy, Marcos Robles, downplays the video.
He says that it was recorded spontaneously with a mobile phone taking advantage of the visit of some former graduates of the academy: “We have many former students who come through the door to say hello.
For us, that is a satisfaction."
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