The beauty salon has been closed for more than three months, and the industry estimates that the industry chain involves 80,000 families.
Chen Xueru, the owner of the beauty salon NU DERMA, after exhausting her 12-year business savings, mortgaged the building to borrow 2 million yuan to pay rent and other expenses, so that employees can work after the resumption of business.
In the face of enormous pressure, she was on the verge of a nervous breakdown and relied on running to adjust her mood.
The aviation industry described the Hong Kong flight ban as "disappearing on the flight map", and the beauty industry was also affected by the closure. The Asia-Pacific Beauty Show was suspended for two years and moved to Singapore this year. The founding chairman of the Beauty Industry Federation, Ye Shixiong, worries that the exhibition will move away from Hong Kong. .
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The Anti-epidemic Fund has not received any payment so far
Chen Xueru, the head of NU DERMA, was burdened with the livelihood of the employees of several of its branches, and was about to exhaust the profit of 12 years of operation.
She revealed that she had applied for the Anti-epidemic Fund in early February, but she had not yet received the money. She said with a wry smile, "I don't want to go to sell the property, it's just to press the property."
In fact, compared to other industries, the number of failures in the beauty industry is not obvious.
Ye Shixiong, the founding chairman of the Beauty Industry Federation, said that the number of beauty salons has not changed much in the past two years, but the government has repeatedly ordered closures, which has caused structural damage to the industry.
Although beauty is not a necessary industry, the entire industry chain of about 80,000 families has been deeply affected by the policy.
Ye Shixiong criticized: "From January 6 to April 21, the three months in general have caused great harm to us, and I am very dissatisfied. Since the epidemic for two years, the beauty industry has not been the hardest hit area, and the first four The number of confirmed cases in Poland is zero. The chief executive and former director general have said that the beauty industry is a good example, but how many times do you have to stop us?”
Epidemic Prevention | Appointments for beauty salons surged before closing, the industry was in shock: I never thought about suspending work
One-third of masseuses leave Hong Kong or change careers
Chen Xueru further explained that many beauty practitioners are professional women from single families and need stable jobs to support their families. One-third of the massage therapists under the group have chosen to leave Hong Kong to return to the mainland or decide to change careers, but the vacancies are difficult to fill immediately, namely For a period of time after the resumption of business, there will be a serious shortage of manpower for a long time.
As for the employees of the beauty salons left behind, life is equally difficult. During the closure period, they need to engage in other occupations, such as supermarket cashiers.
She revealed that two-thirds of her subordinates have been diagnosed in the fifth wave of the epidemic. A business is closed, and work that has a better chance of being diagnosed.”
▼The situation before the closure of the beauty salon on January 6▼
Customer "revenge reservation" reservations are full before June
In addition to the above-mentioned effects, Chen Xueru also said that according to the changes of the seasons, the instruments and skin care products of beauty salons have also been adjusted. As summer is about to enter, it is necessary to use products such as whitening, exfoliating, and soothing sensitive skin. In other words, part of the validity period Shorter products can only be discarded and must be prepared in advance.
However, there was no deadline for the resumption of business, and uncertain news kept coming out. At that time, when the government announced the resumption of business, she held a skeptical attitude.
While the beauty salon was stocking up, there was an endless stream of phone appointments, and the appointments before June were full.
Chen even described it as a "retaliation booking". He believes that some customers may be worried about the closure of beauty salons and hope to complete the prepaid beauty treatments as soon as possible; there are also some who are in urgent need of beauty treatments.
"The manager of each of our stores will bring the company phone number back to the house. They told me today that some customers are crazy about WhatsApp in the middle of the night, and they don't care at all."
▼On April 20th, the massage industry will reopen the preparations▼
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Cosmoprof Asia Pacific closed for two years and moved to Singapore
Earlier, the aviation industry described Hong Kong as "disappearing from the flight map".
In fact, the beauty industry in Hong Kong is not inferior to Asia, and the "Asia Pacific Beauty Show" is held every November.
However, due to the impact of the epidemic, it has been suspended for two consecutive years, and the organizer has moved to Singapore for the first time this year.
Chen Xueru discovered new products through this exhibition before the epidemic, spending about 100,000 yuan per year.
Ye Shixiong also said that exhibitors from Europe, America, Japan and South Korea have attracted mainland companies to purchase in Hong Kong, driving the development of the beauty industry in the mainland.
"Will the organizers give up Hong Kong when Singapore is stable? It would be a pity to go for the second time."
▼4.15 The first day of the Easter holiday, the first long holiday after the distribution of consumer coupons▼
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Mental breakdown survived by daily running
In fact, since the government announced the closure of business in early January, the livelihood of the employees and the expenses of the four children have become the last straw for the camel.
Under the heavy pressure, Chen Xueru was on the verge of collapse for a time, and fell into insomnia, edema, fatigue, etc. In the end, she relied on running every morning to adjust her mood and get out of a critical mental state.
"I felt that something was wrong for a month, and my spirit was really good. I told myself at the time, I can't do anything, I can't have a problem, I have to think about ways to solve it."
She also admitted that the number of people in the market is increasing, but the beauty salon has no plan to resume business. It is inevitable to feel that the world is unfair.
"Today can welcome the opening with such positive energy, we need a lot of self-encouragement. In the past few days, I have been in a good mood and anxious to wait for the opening, and I dare not expect too much return. I hope the employment guarantee will help us in the first three months (resumption of business). If you have money, you should talk about what will happen in the next six months. In short, in the past six months, I can go through it smoothly, and I am very happy.”
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