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The propaganda has moved to the front: Messiah attacking Israel - condemning the rioters Israel today

2022-04-20T20:50:06.005Z


Against the background of the crisis created during the time of the Wall Guard, the National Information System learned lessons and carefully planned the breakwater operation. "We succeed in diverting the discourse in the Arab world"


No mosque in the world - from Pakistan to Qatar, Kuwait and Yemen, allows the introduction of fireworks and tons of rocks and iron into it.

The mosque is intended for worship, not for a war front.

"What some Palestinians are doing is considered an attack on the sanctity of the al-Aqsa Mosque," Amjad from Bahrain wrote to more than 400,000 followers.

Until a few months ago, it was rare to find in the Muslim world a critical discourse towards Palestinian rioters regarding tensions on the Temple Mount.

Today, according to sources in the national information system, "the reality has changed, and the change that has taken place within the system has a significant contribution to it."

Operation The Guardian ended last year with a clear insight: Israeli propaganda is in crisis.

With this understanding, in recent months the national information system has been re-established and has harnessed all the information bodies alongside it for the purpose of preparing in advance for the spring holidays - Passover, Ramadan and Easter.

The police, the Ministry of Foreign Affairs, the IDF Spokesman, the IDF, the IPS, the IPS and others are taking part in this joint effort. The operation included preparing besieged messages in accordance with various target audiences around the world, formulating materials, and preparing in advance for sensitive days - especially during the month of Ramadan.

The main change is in the ability to work together and in coordination, or as a senior official put it: "The feeling is that the orchestra is finally playing."

Indeed, unlike in the past, all the bodies work together in a joint Knesset, which conducts situation assessments, formulates messages and floods documentation from the field in real time.

The joint outreach effort culminated last Friday, which was marked by much tension between Seder night and the second Friday of Ramadan.

Between Hamas' threats of escalation and the false reports that flooded the social networks in order to set the area on fire, the Knesset initiated interviews, held briefings, created visuals and messages, and spread false rumors that ran on the network.

Palestinians play football inside al-Aqsa Mosque,

"The narrative changes"

Sources in the lineup claim in closed conversations that "in many cases, a real change in the narrative was felt."

According to them, a clear example of this can be seen in the Israeli response yesterday to the false incitement of the preacher of the al-Aqsa Mosque, Sheikh Akrama Tsabari, who claimed that Israel intends to allow Jews to make sacrifices in the mountain area.

The remarks, which received widespread response on the Internet and in open waves on Arabic channels, received a quick and sharp response, which was circulated in Arabic with the official reference of the information system - which refuted the allegations and resonated in those advertising channels.

This was also the case with the activities of the Knesset, which disseminated documentation that illustrated the throwing of Molotov cocktails from the mosque.

"The message that was echoed was clear: the rioters are desecrating the mosque, endangering human life and the integrity of the holy place, thus effectively preventing Muslim worshipers from practicing religious worship safely," a senior Knesset spokesman told Israel Today, adding: This and many others, can point to a successful shift in some of the discourse in the Arab world.

"A Messiah who attacks and incites against Israel, for condemnation against the rioters themselves, who desecrate the sanctity of the Al-Aqsa Mosque by throwing stones, Molotov cocktails and football games."

Recruitment of Arab influencers

This trend intensified after influencers in the Arab world joined the same calls against the rioters.

In this regard, the senior noted: "We are trying to change the paradigm. There is no reason for anyone to desecrate a holy place and for it to pass in silence."

It should be emphasized that information is not a magic solution to all problems, but unlike in the past, the messages are not scattered and are backed by visuals appropriate to the age of social networks.

The effect is clear: the messages permeate and affect the target audiences.

The head of the national information system, Elad Tene, is encouraged by the results: "Within a few months, we managed to breathe new life into the national information system, while harnessing all bodies to a joint effort that bears fruit, affects many arenas and serves the country."

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Source: israelhayom

All news articles on 2022-04-20

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