Chief Executive candidate Li Jiachao's campaign YouTube channel "Johnlee2022" was suspended. Google said that the company had terminated the channel due to compliance with US sanctions laws. Li Jiachao was disappointed by the incident, but believed that it would not affect the election project. There are still different channels to communicate with the public. Alleging that the US sanctions are unreasonable and bullying.
How many Hong Kong people can you reach through YouTube now?
In addition, Li Jiachao also has Facebook and Instagram accounts. How many Hong Kong audiences do these platforms have?
According to DataReportal's "Digital 2022: Global" report, YouTube has the highest reach rate in Hong Kong, with advertisements reaching at least 6.68 million people, accounting for about 91.4% of the population aged 18 or above, ranking 14th in the world in reach rate.
In addition, Facebook’s and Instagram’s ad reach rates in Hong Kong reached 66% and 63%, respectively.
YouTube, Facebook and Instagram can all pay to place advertisements, and the platform will push them to users according to specified conditions, such as specified region, age, gender, etc.
However, although Li Jiachao can use Facebook and Instagram, Meta Company said that he cannot be involved in payment behavior.
There are opinions that Li Jiachao may consider switching to other mainland social media platforms or video platforms. Which one can he use to reach more citizens?
At present, WeChat is more popular in Hong Kong, with more than half of the people using it, while Douyin (TikTok) ranks 10th. Both platforms have community sharing functions.
According to the IOS application download ranking in the last week, Douyin ranked 7th and Weibo ranked 181st.
YouTube, Facebook and Instagram ranked 23rd to 43rd.
Google Play has no data for Weibo and Douyin, and others are ranked 23rd to 54th.
According to the "Weibo 2020 User Development Report", daily active users reached 224 million in September 2020.
Weibo has not announced the number of users in different places. According to SimilarWeb's statistics on Weibo web traffic, about 85% of users are netizens in mainland China, and about 2.5% in Hong Kong.