Ofra, return the money
At a sleepwalking press conference, the leaders of the Strauss group testified miraculously, about a long line of omissions - the Yom Kippur of the food giant.
Now, Ofra Strauss, you should put your hand in your pocket and compensate all those pension savers who put their money on your failed company fund.
Eran Tiefenbrunn
28/04/2022
Thursday, 28 April 2022, 19:09 Updated: 19:20
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In the video: Ofra Strauss apologizes to customers for the salmonella malfunction in the chocolate factory (Photo: Yotam Ronen)
If until now we thought the Strauss Salmonella crisis was an almost accidental product of a bacterium that managed to infiltrate the plant, today Strauss executives appeared at a press conference and testified miraculously, almost imaginatively, about a long line of huge failures that led to the crash.
This is no less than Strauss Yom Kippur.
According to their testimony, in the factory of the largest food company in Israel, the one that pretends to be the highest quality, in 2022, "there were pigeons in the factory" and one of the customers even complained but at Strauss, his senior official testified, "we did not listen."
"There are some defects that are not easy or simple, which of course we exposed to the Ministry of Health. I do not know if they are related to the recall," said Strauss Israel CEO Eyal Dror.
About a month before the incident there were ions in the liquid chocolate factory.
We work with serious pest control companies, but no proper work procedures have been followed.
For several times we received indications from one of our customers that there were some anomalies in the products and we did not listen.
We did not check things and that is not right. "
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Mighty omissions that led to the crash.
Strauss (Photo: Flash 90, Avshalom Sasson)
This is unbelievable testimony.
From a small explosion in a god-forsaken town that makes espresso with a cookie on the side one can expect higher standards of conduct and quality.
It is not for nothing that the controlling owner of the company, Ofra Strauss, came to the press conference, apologized and admitted that the incident at the Strauss factory was a difficult event.
The astonishing indictment filed by senior Strauss officials against themselves necessitates taking extremely dramatic steps.
First, in addition to good words, Ofra Strauss, an Israeli multi-billionaire, deserved to reach out and compensate the company for the huge loss of revenue due to the event, as well as for the decline in the share value.
Those affected by the incident are those pensioners whose pension funds are invested in Strauss.
Retirement savers are not supposed to fund such serious, man-made omissions.
These are omissions that must have been avoided and the person responsible for them is Ofra Strauss.
She has enough money to take responsibility for her failures.
If she wants to show that the public is really important to her - she must bear the financial consequences of the default.
"Sorry we let you down."
Strauss' top management (Photo: Flash 90, Avshalom Sasson)
Second, the group's CEO, Giora Bar-De'a, as well as other senior executives at the company, should leave the keys. You failed - home
. Strauss executives arrived unprepared. They were not prepared for the press' questions and in some cases caused more questions than answers. A communications consultant who accompanies such a crisis is expected to prepare the company's executives more accurately and thoroughly
. Of Walla!
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