Believe it or not, we had seen few soccer ads... women's

Since football is football, Cristiano Ronaldo, Messi or any elite footballer have been the only protagonists of the different advertisements for sportswear, television promotions or soft drinks of all kinds.

Neither more nor less than photoshopped

juggling impossible and retouched with the ball and badly pronouncing the two phrases of the slogan of the brand of the day.

And it is that for advertising, football was only a men's thing, like cognac.

The women were invisible.

They did not appear in paint or on the pitch or in the surrounding area.

The only thing that could be seen was how little the NO-DO showed us from past times (see the video that heads the post)

But the brands are beginning to realize the potential that this sport can have (has) in the female category and are already beginning to bet on equalizing girls with boys in Marketing terms.

And although, as with the ads with the participation of male soccer players, they are quite conventional, they are becoming more common.

Let's briefly review this emerging interest in women's football.

The first to do so was

itself , which launched the

campaign .

And he scheduled it to be broadcast during the breaks of one of the Champions League days to give it greater visibility.

01:37

UEFA

To say that even the digital content platforms have already been interested in the retransmissions of the girls' matches.

platform has

already acquired the rights to the Champions League to broadcast it on YouTube for free until 2025.

01:49

DAZN

In all parts of the world, women's football is beginning to gain relevance and advertising is focused on it.

It may be normal in such football-loving countries as Brazil or Germany, but what is revealing is that they are advertised in countries with such little tradition as Iceland, Tasmania or Kuwait.

00:52

Kuwait Football Federation

Here, some regional football federations are concerned with promoting football among the smallest.

Case of the

with messages like “We also play”.

01:46

PBZA Ceuta

Ceuta women's football campaign

The Koreans of

, one of the companies that has decided to bet the strongest in this regard and which is one of the sponsors of Atlético de Madrid, has launched the "Femenino con F de Fútbol" campaign in support of the club's first women's team red and white

This is the result.

01:46

PBZAHyundai

hyundai

Also

, ​​in collaboration with its sponsor

, has joined this current with the motto "We are soccer players" in which it claims that this sport knows no gender when the referee whistles and the 22 players are just soccer players.

By the way, on April 22, he managed to gather 91,648 spectators at the Camp Nou in a Women's Champions League match.

00:44

PBZA Stanley

FC Barcelona

Sports brands, of course, have also jumped on the bandwagon.

, and its attempt to promote it in the United States is one of the most active in these conflicts.

"Dream further" is his proposal.

03:00

Nike

Even banks have been interested in this emerging market.

One of them is

.

It not only sponsors the boys of the Spanish team, it also sponsors the girls and advertises them.

In addition, they have dedicated spaces dedicated to the promotion of this sport with various soccer players.

One of them is Alexia Putellas, the first Spanish woman to win the Ballon d'Or.

00:20

CaixaBank

Likewise, the Dutch from

also sponsor their team with their "Nothing can stop us"

00:56

ING

Finally, not only conventional football is beginning to attract brands.

The German supermarket chain

does its bit by supporting women's Gaelic football.

00:59

Lidl

All that remains is for wages to be equalized...

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