Chiara Ferragni poses with her family and in Tod's moccasins

On the one hand, the Della Valle family who, since the beginning of the 20th century, have owned and brought to life the Italian heritage through the Tod's brand.

On the other hand, Chiara Ferragni, stylist and influencer with 27 million subscribers, has reigned over fashion for more than ten years.

It is through the emblematic model of the house, the Gommino, flagship moccasin with 133 studs and the

project that they celebrate together, a value that brings them together: the sense of family.

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Thus, Marina, 60, Francesca, 33 (pregnant with her first child), Valentina, 29 and Chiara, 34, two generations pose in a villa with typical Italian architecture on the shores of Lake Como, Gommino colors pop at the feet.

“He is one of the icons of Italian style, I remember him from my childhood and I like the idea that he is a timeless classic that is passed on”

Chiara Ferragni

A product, symbol of national know-how fashioned in the finest leathers, by the most qualified craftsmen in the South of Ancona in Italy, the Gommino, the iconic moccasin of the house is bequeathed from mother to daughter and from father to son, since its creation in 1978 by the grandson of the founder, Diego Della Valle.

"

down, " says Chiara Ferragni.

Tod's and Chiara Ferragni

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Last April, the influencer joined the group's board of directors

" according to its CEO.

Strong in her attachment to family values ​​and transmission to new generations, the young mother has been involved in charitable works for several years.

It is within the framework of her partnership with the house that she decides to make a donation to the non-profit organization

, whose objective is to support the education of families of autistic children. .