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Consumer Coupon | Greater Bay Area Competition, Macau Has the Most Economic Benefit

2022-05-04T00:13:12.332Z


【$10,000 Electronic Consumer Coupon / Consumer Coupon 2022 / Eligibility for Consumer Coupon Application / Update of Information / Supplementary Information / Lost Octopus / Eligible Persons] The government recently announced that the next $5,000 consumer coupon will be operated by two new stores


[$10,000 Electronic Consumer Coupon / Consumer Coupon 2022 / Eligibility for Consumer Coupon Application / Update of Information / Supplementary Information / Lost Octopus / Eligible Person] The government announced recently that the next issue of the $5,000 consumer coupon will be distributed by two new operators, one for HSBC Bank's PayMe and BOCHK's BoC Pay.

In fact, Macau and Shenzhen, which are adjacent to Hong Kong, also have plans to distribute consumer coupons.

Some economists believe that due to the downturn in the mainland economy, it is estimated that Shenzhen will be unable to distribute large-value consumer coupons to about 17 million residents, so it is only a name.

As for the consumption coupons in Macau and Hong Kong, each has its own strengths. For example, in order to benefit all walks of life, Macau has a daily limit of 300 yuan; while Hong Kong consumption coupons have the least restrictions, so they have the highest degree of personal freedom.


The daily limit of Macau consumption coupons is 300 yuan

The Macau government has distributed consumer coupons as early as 2020, and the amount at that time was 5,000 patacas.

Until this year, it plans to distribute 5,000 patacas of consumption coupons to eligible Macao residents, with a daily limit of 300 patacas; another 3,000 patacas will be distributed immediately, that is, the consumption will enjoy a 25% discount until the 3,000 patacas are used up Immediate reduction.

All consumption coupons must be used within a certain period of time, providing two methods of mobile payment or electronic consumption card, and it is expected to cost 5.92 billion patacas.

Shenzhen consumer coupons are distributed through platforms such as Meituan and JD.com

Shenzhen consumer coupons originated from the Guangdong Provincial Government. The "Several Measures for Further Promoting Consumption in Guangdong Province" announced on April 28 required municipal governments to formulate specific implementation plans before Labor Day on May 1.

Since then, Shenzhen has successively issued 500 million yuan of consumer coupons through online platforms such as Meituan and JD.com, including 400 million yuan of shopping coupons, 60 million yuan of dining coupons, and 10 million yuan of cultural, sports and tourism coupons. The validity period is one to two weeks after receiving it; there is another 30 million yuan digital RMB red envelope.

According to mainland media reports, after the first round of "Tesco Shenzhen" consumer coupons were launched, Meituan data showed that "200 yuan off 500 yuan" dining coupons will be sold out in 3 seconds; hotel, tickets and other categories of consumer coupons It was also sold out in 15 seconds.

The relevant person in charge of Meituan believes that consumer coupons will greatly promote the economic recovery of the May Day holiday.

Some analysts believe that consumer coupons have a certain "multiplier effect", and every 1 yuan of consumer coupons put in can generate a direct consumption multiplier of about 2 to 3 times.

Li Zhaobo: Shenzhen consumer coupons should be called discount coupons

However, Li Zhaobo, an honorary teaching and researcher at the Asia-Pacific Business Institute of the CUHK Business School, said bluntly, "Shenzhen consumer coupons are not real consumer coupons, they are only ordinary ones, and they don't give you any money." Therefore, he believes that the correct name should be called "discount coupons". ”, just like the discount coupons launched by shopping malls are enlarged to the scale of cities.

However, he analyzed that, given the current economic downturn in the Mainland and Shenzhen's population of about 17 million, the distribution of consumer coupons will bring financial burdens.

As for Macau, Li believes that limiting the amount of daily consumption may not be popular with local residents, but separate consumption can indeed help different merchants. The situation is like some Hong Kong people choose to save two instalments of consumption coupons and plan to purchase the amount Larger electronic products benefit only a single merchant.

At the same time, in terms of population and economic scale, the amount distributed by Macao is the most able to stimulate the economy among the three places.

He believes that the Hong Kong government has considered Macau's plan, but some Hong Kong people are already dissatisfied with electronic payment, so it is difficult to implement it in Hong Kong.

Li Zhaobo, Honorary Teaching and Research Scholar of the Asia-Pacific Business Institute of the CUHK Business School.

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▼4.15 The first day of the Easter holiday, the first long holiday after the distribution of consumer coupons▼


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Octopus has a wide range of consumption and is no different from cash

However, each city has its corresponding regional characteristics. Li believes that Octopus has a wide range of consumption, including ride-hailing, dining, and shopping. The timing of the distribution of the vouchers is out of sync with the relaxation of social distancing measures, so that some Hong Kong people use the vouchers immediately after receiving them, while the restaurants and other industries that were still restricted from operating at the time benefited less.

"It shows that each department of the government is doing its own thing, and the wealthy and the chief executive do not agree."

Li Zhaobo also emphasized that although the government has distributed more than 30 billion yuan of consumer coupons to stimulate the economy, the use of coupons has a long time span and may bring help in the short term; but in the long run, if there are no more tourists to drive consumption, it will only be "the pond is full of fish" ', just a short-lived stimulant.

He also said frankly, "It should be the government that sent me the parking money."

▼In the early morning of April 7th, citizens took Octopus cards to receive consumption coupons▼


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▼April 9, consumer coupons drove the increase in the flow of people in the golden computer mall▼


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Consumption coupons|Octopus, AlipayHK, PayMe, BoC Pay and other six platforms to select all-inclusive consumer coupons|The second summer vacation distribution cannot be used for overseas scholars to boost the economy Limited consumption coupons|PayMe, BoC Pay how to use?

Experts predict that consumer coupons will be deducted in the form of electronic cash coupons |

Source: hk1

All news articles on 2022-05-04

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