Farm shops are booming: demand for direct marketing has increased

Created: 05/04/2022, 19:22

By: Raphael Scherer

There is good quality and good humor in Anette and Andreas Hermann's farm shop.

© Johannes Dziemballa

The Bavarian Ministry of Agriculture offers all direct marketers a new internet platform.

Farm shops are trendy - like the Hansnhof in Angelrechting near Poing.

Angelrechting – More and more people are buying their groceries directly from farmers instead of in the supermarket.

"Direct marketing" is the keyword here, explains Christiane Köhler from the Office for Food, Agriculture and Forestry in Ebersberg-Erding.

For a better overview, the Bavarian Ministry of Agriculture wants to summarize all direct marketers on the Internet platform www.regionales-bayern.de.

According to Köhler, 128 companies are already in their area of ​​responsibility, including the districts of Ebersberg (19), Erding (24), as well as Freising (38) and the district and city of Munich (31 and 16).

"Plus one more," says Köhler, pointing to the couple Andreas (47) and Anette Hermann (50) from Angelrechtingen.

They had just registered with their Hansn-Hof on the platform.

(By the way: Everything from the region is now also available in our regular Ebersberg newsletter.)

The couple has been running a farm shop since 2003, in which they sell their goods such as eggs and flour, as well as vegetables, fruit, dairy products, sausage, pasta, jam, honey and also the recently popular cooking oil from surrounding farms.

Since not everyone can find the farm at Dorfstraße 17 in Angelrechting immediately, Anette and Andreas Hermann also sell their groceries on Fridays at the Poinger weekly market and, since 2017, together with the butcher Böltl at two double vending machines in Weißenfeld and Dornach near Aschheim (Munich district).

In February, due to high demand, another was added to the Obi in Parsdorf.

Corona has changed buying behavior

"Since Corona, we suddenly had a huge queue at the weekly market," remembers Anette Hermann.

Neither there nor in the farm shop could they keep up with the personnel requirements.

The couple had not even dreamed of such an “insane push” of new customers through the courtyard party originally planned together with other local businesses, which was canceled due to the pandemic.

Many customers at the machine

The Hermanns also say that the self-service option, where customers gather their goods in the store without the presence of a salesperson and put the money in the cash register, was readily accepted due to the fear of infection.

But as soon as the easing came, the rush of customers decreased again, reports the couple.

"People still want to, but have become comfortable," they suspect.

Anette and Andreas Hermann see their own online shop as not an option, as there is a lack of staff.

"If we do something, then it's clever." After all, the goods in the family business should not only be manufactured, but also delivered to farm shops, buyers and the vending machines.

You can find more current news from the district of Ebersberg at Merkur.de/Ebersberg.