Ohad Rauch is just a typical pistachio fan who has taken his hobby one step further, or a thousand.
He really likes pistachios, and everything related to pistachios, including unreal and unreleased things, so a year and a half ago he started a page on Instagram and called it "The Green Plague" and at the same time founded a Facebook community called "Love Pistachio", both very active and quite Reflects how many people here in the country are in love with pistachios.
He shared viral excerpts from the network about pistachio and sin in a dream and toying with Photoshop with pistachio versions of successful Israeli flagship snacks, he also made this sin so good that so many times people turned to the big manufacturers with the question 'Where can you get this thing?'.
Thanks to Rauch, and not only that, the pistachio trend has gained momentum in Israel, to the point of real madness, and last July it began marketing a package that includes many products on the purity of pistachios, and what would you say?
There was demand.
Rauch's "fake" snacks and sweets have gone very viral, thanks in part to the Israeli food communities around the network, with an emphasis on "Hunger for Your Hunger," and that virality, among other things, brewed a script that Rauch never imagined in which one of the posts caught the eye of Nestle people This product in cooperation with him.
Yes, it's that simple.
Nutella White Chocolate Pistachio Crunch, Photo: Press
This is a crunch pistachio popsicle (for detail lovers - white chocolate and pistachio popsicles, with a crunchy coating of white chocolate and pistachio chips and a rich pistachio core), which Nestlé decided to release as a limited edition for this coming summer and these days it's coming to stores.
Rauch, of course, received the respect he deserved as a pistachio ambassador of honor and was invited to the company's offices already at the initial work stage on him and collaborated with the professionals there to refine the product.
"After I published the post with a picture of the pistachio-flavored crunch I designed, I received hundreds of likes, shares and comments from a lot of surfers who tried to figure out if it was a real product and where it was sold," Rauch recalled.
"Some of the surfers who are familiar with my posts understood that this is a visualization and troll of the 'green plague' and wrote that if such a product did come out, it would be a dream."
"When Nestle Ice Cream contacted me I was very happy and excited to find out that such a large manufacturer saw what was happening online and decided to take up the gauntlet and make the dream come true for thousands. I met with the Nestle Ice Cream development and marketing team. The finished product, with indescribable excitement, the first words that came out of my mouth naturally were 'bring me a moment to talk to me about this thing' ".
I'm very happy to see that something that started with an innocent post on the net has become a product that is sold all over the country and I'm sure that pistachio lovers wherever they are, will love it very much.
I call on all food manufacturers to be attentive to consumers and also decide to pick up the gauntlet.
"There is tremendous potential in this culinary trend and I would be happy to give this raw material the stage it deserves," he concluded.
Leah Reiner Melamed, VP of Marketing for Nestle Ice Cream: "We at Nestle Ice Cream follow the hot trends in the chain throughout the year and are attentive to consumer requests and market trends in order to provide the Israeli consumer with the most delicious and interesting ice cream products.
When we recognized the great discourse on the net around pistachios and the many requests for crunch pistachios we decided to lift the glove and fulfill the dream for those who dared to create a new reality for themselves.
To the Green Plague website
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us