While INSEE anticipates inflation at 5.4% for the end of June, the French are willing to turn to promotions, even going so far as to modify their behavior to take advantage of them, indicates a study by NielsenIQ commissioned by the Tiendeo platform, which aggregates promotional offers for consumers online.
For this study, a sample of 1,200 French people responsible for household purchases was interviewed in March 2022.
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One in three respondents say that promotions largely influence their buying decisions.
One in five say they adapt their purchases to current promotions.
On the shelves,
“we encounter more erratic consumption, shopping carts are smaller and visits are more frequent.
We look at the promo of the day
, “observed Michel-Edouard Leclerc, president of Leclerc this Wednesday on Radio Classique.
“
Prices have soared so much that consumers are going through promotions to reduce the shopping note
,
”
explains Henri-Noël Bouvet, commercial director at Tiendeo.
“
And they are ready to change stores to find better promotions
,” adds Delphine Tobias, communication manager for the platform.
The study shows that 60% of French people choose their place of shopping according to promotional offers, and particularly consumers aged 25 to 35.
The search for discount offers is therefore part of everyday life.
“
It goes through promotion in the mailbox, through promotions at points of sale, but also on websites and applications
,” says Delphine Tobias.
A “flagrant” link with inflation
The study shows that the most requested promotions concern hygiene and care products as well as packaged food products, such as rice, pasta or canned goods.
Tiendeo, which offers a search service for promotional offers, is at the forefront of observing the relationship of consumers to promotions.
This year, Delphine Tobias indicates observing a clear link in inflation and search for offers.
“
There is an explosion of research for sunflower oil, but also for rice and pasta, which are products that are experiencing price increases.
The link with inflation is quite obvious
“, she explains.
Between May 2021 and April 2022, the number of searches on the rice deals platform increased by 85%.
Research jumped 80% for milk and 47% for olive oil.
