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MIRROR Concert|The most expensive price is 440,000

2022-05-11T04:05:05.402Z


The popular boy group MIRROR concert is hard to get a ticket, and it has been reported that the price has reached hundreds of thousands of yuan. Recently, a 20-year-old youth was arrested for selling fake flights. The situation of "scalpers" has once again attracted social attention. Shue Yan University Economics and Finance


The popular boy group MIRROR concert is hard to get a ticket, and it has been reported that the price has reached hundreds of thousands of yuan. Recently, a 20-year-old youth was arrested for selling fake flights. The situation of "scalpers" has once again attracted social attention.


Yuen Wai-kee, Assistant Professor of the Department of Economics and Finance at Shue Yan University, said in a radio program today (11th) that MIRROR only held ten concerts, and the supply of tickets was seriously in short supply, but the ticket prices were not very aggressive, attracting a large number of scalpers to speculate, but he He believes that concerts are entertainment, not a necessity. The government does not need to intervene in the regulation of scalpers. Joining the real-name system will greatly increase operating costs. He believes that the problem should be solved by operators through market strategies. , selling tickets through the "Dutch auction" method can combat the scalper problem.


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The scalper party speculates and sells because of the low ticket price and the loss is the organizer

Yuan Weiji said on the Hong Kong and Taiwan program "Millennium Times" that MIRROR is very popular with the public, but only ten concerts will be held. "You have a limit, and your supply must be capped." The price is "not aggressive", resulting in a large number of scalpers speculating, but as long as the organizer does not prohibit speculating activities, "the loss is actually the organizer, because the ticket price is low, so it turns into a profit. It's not like an organizer makes money by speculating and selling."

He also mentioned that if the organizer does not know how to set the price, you can refer to the ticket sales method of the "Dutch Auction" earlier on the YouTube channel "Try It For Real", that is, set the price higher at first, such as the current MIRROR concert with the highest ticket price of 44 10,000 yuan, and then 10,000 yuan every three hours, decreasing layer by layer, "You think 440,000 is yours, you can buy a ticket with your microphone, and if you think it's okay, just wait." The amount worth of tickets is purchased to combat speculation, and the organizers can also "make all the money".

Yuen Wai Kee, Assistant Professor, Department of Economics and Finance, Shue Yan University.

(Photo of Shue Yan University)

It is difficult to promote the real-name system in Hong Kong, which involves too many manpower

When asked that this move may make low-income people lose the chance to enter, Yuan Weiji believes that the concert is not a daily necessities such as firewood, rice, oil and salt, and the government does not need to regulate it. question, emphasizing that Hong Kong is a free economy.

As for the use of real-name ticket sales, Yuen believes that the use of electronic identity verification in ticket sales is not widespread in Hong Kong, and re-verification of identities when a large number of spectators enter the venue involves too many manpower, which greatly increases the cost. Therefore, it is difficult to implement the real-name system for ticket sales. There are generally only hundreds of tickets for internal subscription, and the real-name system can be used for relevant parts to prevent some "scalpers".

2021 "Jiang Tao"


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The transparency of ticket information is directly related to the speculation of scalpers

He continued to point out that the real-name system will also discourage citizens from buying tickets: "In the beginning, you have to use ID card verification to buy a flight, because it will cost you a lot of time to line up when you enter the battle, so it has changed. Some of them are true... Of course, if your group is popular, everyone will like it. Of course, a small number of people will stay and watch the DVD records after they have released them. Therefore, it will affect the operation and profit of the operator. In fact, it will decrease.

Regarding the lack of information on the distribution of seats during internal subscriptions, the scalpers can take advantage of the situation and control the transaction price of tickets to make profits. He believes that the transparency of the relevant information is directly related to the speculation of the scalpers. "Because the concert is good. The unique point is that the price difference between the seat and the mountain can be far from the price.” He believes that if the buyer can know the seat location and the allocation method of the tickets in advance, the operator will also be easier to deal with.

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Source: hk1

All news articles on 2022-05-11

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