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The Incredible Case of the Declining Best Seller

2022-05-11T03:57:18.300Z


A study based on the lists of 'The New York Times' indicates that the length of best-selling books is getting shorter


A bookstore in Spain.Álvaro García

There are second-hand bookstores that sell books by weight;

it is a curious, indisputably scientific way of valuing volumes.

What is not so common is to value books, not by their weight, but by their length.

That could be considered by measuring their spine (for example, 1 millimeter = 50 cents) or, even easier, by counting the number of pages.

After all, one of the most characteristic physical variables of a copy, in addition to its volume or weight, is its thickness: if it has few pages it's a small book, whereas if it has thousands, we'd say that it's a clunker .

A report prepared by Wordsrated, an American non-profit organization dedicated to discovering relevant data about the world of books and publishing, has collected data suggesting that length matters.

What they discovered is the unbelievable case of the shrinking best seller.

In the last decade (from 2011 to 2021) the average length of best-selling books in the United States, according to The New York Times lists and including fiction and nonfiction categories, has fallen 51.5 pages on average (from 437.5 to 386), which represents a decline of 11.8%.

The probability that a book of more than 400 pages will enter the best-seller list fell by 29.5% in those years: hard times for the thick tome.

On the other hand, to give an idea of ​​the transience which dominates the publishing market,

“Overall, reading is on the decline,” says Dimitrije Curcic, director of research for Wordsrated.

“Our main hypothesis was that the attention span of readers (and people in general) is shorter today.”

The cause of this scattered and diminished attention is the barrage of stimuli that we receive in the current technological environment, mainly through social networks, applications, emails and audiovisual platforms, multiple channels that compete for our attention.

Some have called it “infoxication.”

“It's not that people's attention wanes, it's that they steal it from us,” Curcic says.

“Because of that, I think average readers are less likely to commit to a longer book;

rather, they choose something they consider more interesting and that's realistic to complete.

Audiobook sales were excluded from the research for precisely this reason;

Listening to a text being read is compatible with other activities and does not monopolize attention.

In electronic books, the perception of length can be different;

it is not appreciated a priori, a book in EPUB format is a weightless digital ideal.

The healthy Spanish take

In Spain there are no studies that correlate the length of books with their sales.

“My perception is that the best-selling books are quite lengthy,” says Álvaro Manso, spokesman for the Spanish Confederation of Guilds and Associations of Booksellers (Cegal).

Indeed, many of 2021′s best-selling books are notoriously thick: Carmen Mola's La Bestia (Planeta), 544 pages;

Sira (Planet), by María Dueñas, 648 pages;

The Swifts (Tusquets), by Fernando Aramburu, 704 pages.

They are well above the average calculated in the aforementioned study (386 pages), although there are no data regarding trends in the Spanish market.

Buying a thick book, from the perspective of the homo economicus, is cheaper, just like buying a five-liter bottle of olive oil: it offers more entertainment time for the same price.

To gift a book in a physical copy, with volume, a hard cover, and many pages usually comes off better (unless one intends to be seen as a truly special person).

In addition, length is not the only parameter that influences the purchase and reading of a book.

Another thing to take into account is advertising, and many of these long titles are usually editorial investments supported by large advertising campaigns, such as in the case of the Planeta awards.

“A hunch I have is that, in addition, people are now more inclined to stop reading books when they are not interested.

There is no longer the moral obligation to finish the books that you've started,

” says the bookseller.

We live in fluid times in this aspect as well, and people jump from book to book the way they jump between partners in the dating scene.

“What I also see is that there are certain readers, such as those of best sellers, who are more focused on the plot and tend to prefer longer books,” says Manso.

“Those who read more literary books do not require much length;

those writers' job is often to polish the text as much as possible, which produces shorter books”.

There are readers who prefer a very long story, a wide world in which to immerse themselves and become familiar with the characters, not leaving for months (as in a TV series).

Others prefer shorter volumes that allow them to access more stories, more authors, to be more agile in their exploration of the literary landscape.

It has once been said that short story books don't sell very well because readers are too lazy mentally to immerse ourselves in ten different universes in a single book, one per story.

“The novel has an incredible advantage over other storytelling formats, and that is its incredible plasticity,” says bestselling author Juan Gómez Jurado.

“A day can last three words or three chapters.

Years can go by in a sentence, or we can spend 5,000 words counting a couple of seconds when a bomb explodes, as I did in Reina Roja (Ediciones B).

The only thing that matters, really, is that the choice should serve the story in the best possible way.”

The author has thus traveled between different lengths, from 664 pages with La Leyenda Del Ladrón (Planeta) to 320 pages with El Espía de Dios (Roca).

By the way, in April a very small but very important paper was dedicated to another of the best-selling authors who has sold the most books in Spain: the mail service issued a stamp to Carlos Ruiz Zafón, who died in 2019.

The Longest Book in the World

It is difficult to say which is the shortest book in the world, the one that requires the least time and attention.

The shortest story is held to be The Dinosaur (“When he woke up, the dinosaur was still there”) by Augusto Monterroso, but by itself it does not amount to a book.

Regarding the longest book, there is a certain consensus in pointing out In Search of Lost Time, by Marcel Proust, which, although published in seven volumes, can be considered a single work of 9,609,000 characters (counting the spaces).

For this reason, it was awarded the Guinness World Records Prize for the longest novel: this year marks the centennial of its final period and the death of its author.

At the other extreme, in addition to thick books, many publishers opt for collections of small and refined books: Acantilado, Siruela, Destino... For example, the new notebooks being published by Anagrama revive the idea of ​​publishing furiously topical little books that the publisher Jorge Herralde had around the time of the Transition.

“Just as in that time of political turmoil, we now live in times of crisis,” says Isabel Obiols, head of the collection.

“Our mission should be the same: to provide material for debate in society.”

Publishing short books allows the publisher to be more up to date, almost journalistic, and reach readers concerned about contemporary problems, which are many: “We can be agile and improvise the programming a bit, like a guerrilla”, points out Obiols, “ although, at the same time,

In times when attention is atomized, these short and small artifacts are an alternative that, moreover, allow us to boast of having read many books taking the minimum amount of time out of our lives, now devoted mainly to updating social networks, preferably with photos of healthy breakfasts and sunny mornings on the beach.

Source: elparis

All news articles on 2022-05-11

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