Zvika Williger (Wilifood) is currently in Turkey to promote the move to establish a branch of Nosrat Restaurant in Israel.
It is one of the leading tourist attractions in the world with many branches in quite a few popular destinations including Dubai, Miami, New York, Istanbul and more.
At the moment, these are relatively early stages of the move, but people close to the matter say that the parties are positive, although there is still a long way to go before the contract is closed.
Nussrat's restaurant, also known as salt bae (the chef who saltes the meat), also attracts quite a few Israelis who visit various destinations around the world, many of whom flock to it mainly in Dubai and Istanbul.
Will bring Nussrat to Israel?
Zvika Williger, Chairman of Wilifood, Photo: Elad Gutman
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