Oral care brand DARLIE has launched a brand renewal plan earlier, implementing the corporate philosophy of "Beauty comes from a smile", showing to the public that the brand will uphold its original intention, bring consumers a healthy mouth and a confident smile, and bring people closer distance from people.
The rejuvenation plan kicked off with the bright white smile of the heartthrob Jiang Tao. DARLIE cooperated with Jiang Tao to shoot a brand new advertisement. The TASTE Festival City branch even set up a "DARLIE X Jiang Tao Bright White Fresh Smile Theme Store". There are different styles of Jiang Tao in the town, let you get close and check in!
DARLIE X Jiang Tao's outdoor 3D smile check-in slot has also landed at Tsim Sha Tsui Pier, and the interactive 3D Jiang Tao video will be played in an infinite loop within a certain time!
In addition, there are a large number of check-in slots all over Hong Kong, and a variety of DARLIE X Jiang Tao limited suits with a "Tao" smile, as well as Jiang Tao flash cards that must be saved, are used to bring you and me closer with Jiang Tao's smile!
DARLIE, who launched the brand renewal plan, and Jiang Tao share the same belief and choose to face the past with a smile. They believe that a bright and confident smile can release powerful power and show a stronger self to the world, so as to connect people with people. Get up and get closer to each other.
DARLIE has set up a large number of check-in spots in Hong Kong to spread Jiang Tao's infectious bright white and fresh smile!
Congrats to all the Ginger Candies!
DARLIE Haolai and Jiang Tao have a common belief and cooperate to shoot a new commercial!
Check-in must go!
DARLIE X Jiang Tao TASTE Festival Walk Limited Theme Store
From May 13th to June 9th, TASTE Festival Walk will set up a DARLIE X Jiang Tao bright white and fresh smile theme store, which will be filled with DARLIE X Jiang Tao's exclusive promotional materials, and a large Jiang Tao humanoid solitaire will accompany you. , full of "Tao" smiles!
Jiang Tao has changed into a variety of styles, both cute and handsome, so that Jiang Tang can get close to the idol at zero distance and check in!
The TASTE Festival Walk branch will set up a DARLIE X Jiang Tao bright white and fresh smile limited theme store, and there are a large number of Jiang Tao humanoid solitaires in different shapes.
In addition, DARLIE has set up a large number of check-in hotspots throughout Hong Kong in order to make Jiang Tao's smile beside you and me.
From May 13th, major designated retailers in Hong Kong will set up DARLIE X Jiang Tao's "Bright White and Fresh Smile Zone", so that everyone can see the smile of "Jiang Tao" at any time.
Among them, the Mannings branch in Mobil MasterCard Plaza will have a giant DARLIE X Jiang Tao sticker on the window. Don't miss it!
Ginger candy must go to the Mannings branch of Mobil MasterCard Plaza, the window will be affixed with a giant DARLIE X Jiang Tao sticker!
Some Wellcome branches will have a large-scale DARLIE X Jiang Tao promotion, remember to pay attention to Jiang Tang!
Some Watsons branches will have large-scale DARLIE X Jiang Tao humanoid solitaire, don't miss Ginger Candy!
Giant 3D punch-in booth DARLIE X Jiang Tao landed at Tsim Sha Tsui Pier
The Tsim Sha Tsui Ferry Terminal Bus Terminal, which has always been a pilgrimage site, will be relayed by DARLIE X Jiang Tao!
From May 13th to June 9th, DARLIE X Jiang Tao’s outdoor 3D smile check-in booth will land at Tsim Sha Tsui Pier, and will get closer and take photos with everyone by playing lively, interactive videos.
Jiang Tang has to seize the opportunity and show up with a bright white and fresh smile to check in with DARLIE Haolai and Jiang Tao!
Remember to tag your "DARLIE_HK" account or hashtag "#DARLIE 好来" to share your photo on social platforms.
There will be DARLIE X Jiang Tao outdoor 3D smile punch cards at Tsim Sha Tsui Pier.
Mobile punch-in to capture DARLIE X Jiang Tao on the bus
From now until June 2, a total of 40 limited-edition "DARLIE X Jiang Tao Bus" will travel around Hong Kong. The bus body advertisement has become a mobile check-in slot. In addition to the bus body, remember to pay attention to the seat backs in the bus compartment. The whole journey is carried out by DARLIE. X Jiang Tao accompanies you!
Remember to catch the DARLIE X Jiang Tao bus, there are surprises on the backs of the seats in the carriage!
Snap up limited edition DARLIE x Jiang Tao Toothpaste Calendar Set
From May 13, 2022, you can buy DARLIE X Jiang Tao Toothpaste Calendar Set (suggested retail price HK$49.5) at major retail stores or online stores, which includes 2 DARLIE Strong Enamel Toothpastes and 1 Multi-Benefit Toothpaste And 1 monthly calendar with Jiang Tao, a total of 3 styles, randomly included.
DARLIE X Jiang Tao toothpaste calendar has a total of 3 styles, and the styles are distributed randomly (suggested retail price HK$49.5).
Pictured are styles from June to September 2022.
DARLIE X Jiang Tao toothpaste calendar has a total of 3 styles, and the styles are distributed randomly (suggested retail price HK$49.5).
Pictured are styles from October 2022 to January 2023.
DARLIE X Jiang Tao toothpaste calendar has a total of 3 styles, and the styles are distributed randomly (suggested retail price HK$49.5).
Pictured are styles from February to May 2023.
Limited DARLIE X Jiang Tao Toothbrush Photo Frame Set
From May 13, 2022, you can purchase DARLIE X Jiang Tao Toothbrush Photo Frame Set (suggested retail price HK$75.8) at major retail stores or online stores, including DARLIE wide cotton.
4 Yunrougan toothbrushes and 1 Jiang Tao photo frame.
A must-buy DARLIE X Jiang Tao toothbrush photo frame (suggested retail price HK$75.8), which can hold 4R pictures, so that you can be in the same frame with Jiang Tao at any time!
Treasure "Tao" Chi Smile Flash Card
Also from May 13, 2022, as long as you can purchase "DARLIE X Jiang Tao Toothpaste Calendar" and "DARLIE X Jiang Tao Toothbrush Photo Frame" in the same order at the online stores of major retailers and designated retail outlets with promoters With one set each, you will receive a set of the May special edition "Tao" Chi Smile Transparent Flash Card, a total of 3 pieces, to store 3 charming smiles of Jiang Tao in one go!
In order to make it easier for fans to stock up on high-quality products in the shortest time, DARLIE has arranged some online stores more intimately^ to provide the original box purchase service, each box contains 24 pieces of "DARLIE X Jiang Tao Toothpaste Calendar" (there are three calendar seats, each There are eight pieces of each model), and eight sets of May special edition "Tao" Chi smile transparent flash cards (a set of 3).
Team up to shop now and easily stock up on DARLIE X Jiang Tao's limited-edition suits!
Quantities are limited, while stocks last!
May special edition Jiang Tao transparent flash card set of 3, high quality!
More details: https://bit.ly/3vZKHO7
^ Parknshop Online Store, Mannings Online Store, Watsons Online Store, HKTVmall, Ztore, Homeplus, Sasa.com
(Information and photos provided by customers)
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